Elevate Your Home Services Brand

You’ve already taken the hardest step toward starting a business. Where you go from here will separate you from the competition, and how you choose to proceed could mean the difference between shooting ahead or hanging with the rest of the crowd.
Many home services brands are self-marketed, and there are a lot of them, too. To stand out, you want to look professional, so you shouldn’t just have your nephew create your logo and website—unless, of course, that’s his day job, in which case, lucky you!

People need your services for their homes. Whether you offer landscaping, plumbing, electrical work, cleaning services, or moving and hauling, someone somewhere needs your help.

Word-of-mouth marketing is great. It’s powerful. But it’s not enough. Your customers need to be able to find you whenever they need you, and that means you need a digital presence. A website, social media marketing, paid search, and display ads—whatever helps drive customers to your business.

Just like we did with All About Electrical, we can turn your home services business plan into a full brand with a cohesive voice and vision. Colors and imagery were carefully selected and used when we built their new website to maintain consistent branding.

You don’t have time to take on a big project like website development, much less the added expense such an endeavor would incur. Sometimes, you have to spend money to make money, but you don’t have to go broke in the process.

With turnkey web development, the benefits far outweigh any costs and can actually save you time and money:

• Quick turnaround: Your fully functional website can be up and running in as little as two weeks.
• Hassle-free setup: Preset themes to match your business branding can be customized to fit your needs.
• Ease of use: Turnkey pre-configured websites don’t require coding, so they won’t take a degree in IT to operate.

Whether building a new website from the ground up or rebuilding an existing one, the next step is developing a comprehensive SEO strategy to boost content across the pages for maximum search engine ranking.

Combining a PPC campaign with your SEO strategy is a fantastic way to generate an initial traffic surge for new businesses. Just ask All About Electrical. The dual SEO/PPC strategy we implemented for them has delivered a 1000% increase in weekly traffic.

If you still think sticking with your existing website is cost-effective, here’s proof that a dual SEO and PPC strategy works. When a new owner took over established home services company, A Step Above, they knew the decades-old website likely had something to do with a recent decline in business.

Instead of wondering if you can afford a new website, you should be asking if you can afford not to get a new one. Marketing your home services business with the help of a digital partner like Plan Left isn’t an automatic budget buster. Using cost-effective tools, creative strategies to drive traffic, lead acquisition calculators, and ROI-based marketing, it’s never an expense. It’s a revenue generator.

Whether your business is well established or just starting out, with polished branding, turnkey WordPress website development, and SEO and PPC strategies to drive traffic, Plan Left is the growth partner you need to rise above the competition.