Rethink Your Marketing Efforts
Your focus should be on shaping the minds of future generations that will someday take over the jobs we’re each doing now. Instead, you’re worried that overall traffic for higher education organizations is declining, making student and athlete recruiting harder than ever.
Your answer?
Not Just a School. A Brand.
Research from Stanford University indicates that the design of a website can affect 75% of visitors’ assessment of an organization’s credibility. A website helps spread the image of your school’s identity throughout the online community, from the logo to the messaging.
Just look at some of the most successful college sports teams and how recognizable their team colors, logos, and mascots are. Prospective students and athletes will be more likely to consider an institution of higher learning if they have a recognizable brand.
Enhance Your School’s Branding and Boost Online Visibility
Increase Your Visibility
Increased visibility will lead to more web traffic and higher brand recognition while helping compete with other educational institutions by establishing a solid online presence. We helped The Higher Education and Ministry for the United Methodist Church boost lagging traffic by:
- Improving their content strategy
- Implementing on- and off-site SEO best practices
- Accumulating 17,000 Backlinks
Scale Your Technology
From turnkey WordPress development to highly customizable Drupal-developed websites with department-specific roles in place so instructors can edit within their sections of the website, you need scalable tech options whether your higher learning institution is big or small.
Integrated communication tools like newsletters, online forms, and social media facilitate more effective communication between parents, students, and staff. The right tools and a growth partner to help you manage them could make all the difference.
Any development platform we use has a content management system that’s easy for clients to update. This means you’ll be able to:
Upload digital education tools such as lecture notes, presentations, and other resources.
Provide accurate and up-to-date information for students and parents.
Post announcements, share class schedules, and updates on ongoing assignments.
Set up discussion forums and email services on the website so students can ask questions, share ideas, and interact with their teachers.
Plan Left expertly implemented a new website design project that involved a mammoth amount of content migration. The task included a WordPress site designed by another company and implementing it on a new server PL set up and managed. There were several site issues that had to be resolved as well as implementing new security measures.
Then the project moved to the migration phase which was monumental in scope all the while ensuring the site integrity and long-term stability of the site for future upgrades.
We were very happy with the end result as well as the ongoing support.
— Anonymous
Ease Strain on Multiple Departments
Giving payment options online can also offer convenience to students and parents while reducing strain on your bursar’s office. Our eCommerce development services ensure privacy for students and security for all payment portals. Easily collect tuition, textbook and resource payments, and even parking ticket fees.
Our ecommerce platforms are secure enough for pharmaceutical eCommerce companies, such as the one we created for Medly. They will meet any requirement you desire, and then some—because exceeding expectations is our favorite thing to do.
We’ll Cover Your Hosting
Your educational institution likely has a fleet of websites that must always be secure and available. We’re not talking about GoDaddy hosting services; you need thoroughbred. You’ll have access to our team at all times in the event of an outage—but outages rarely happen with our enterprise-level, white glove hosting.
Let us create a quality website that spreads awareness of your brand and showcases school culture that you can use as a recruiting tool for admissions or donations.
Provide an Excellent User Experience
To make your site fully accessible, it must be responsive, mobile-friendly, and ADA-accessible. All visitors deserve a full website experience across all devices with responsive design.
We’ve been a digital partner of the Tennessee Disability Coalition since 2016, so ensuring full web access to all is something we take seriously.
Explore these related case studies.
By harnessing the collaborative content management capabilities of Drupal, we’ve helped the coalition empower their key stakeholders and expand their audience reach.
The faith in team augmentation and secure hosting paid off for GBHEM with increased traffic and unparalleled stability for their fleet of websites.
Ready to reach the minds of future generations with team augmentation and stable, blazing-fast hosting services?
What we did for GBHEM and other higher education clients, we can do for you.
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