Constant Consciousness With Consumers
Sure, getting on the shelves is a good step toward growing your brand, but the competition is fierce. In addition to other brand names with similar foods, you also have to contend with each grocery chain introducing their own private label options.
When consumers shop for groceries, what makes them choose your brand over every other?
These stores owe no loyalty to your brand, which means they won’t do much to help you build loyalty with your buyers.
An Outdated Website Hurts Your Business
You expected buyers to find you in a store, not on the internet. If your website is old and lacking information, that’s understandable.
But it will cost you.
Obsolete
information
on your website could challenge customers’ confidence in your brand and make them wonder if your company is even still in business.
OUTDATED SEO
Your business may not be coming up in searches at all, considering how often Google’s algorithm changes.
Are You Being Found?
If your food manufacturing website doesn’t appear in searches, you can’t expect buyers to make a first-time visit, much less become repeat customers. According to recent studies, you could miss out on more than 20% more leads and revenue with an outdated website.
If you need further proof, just ask Swaggerty Sausage Company, Inc. The custom Drupal website we developed for them resulted in a 254% increase in new users and 20% growth in revenue year over year for the last five years.
Build Bigger Loyalty
Shelf space in the stores is still essential to growing your brand. Longevity in a competitive market hinges on keeping your sales team updated with the latest product information, from packaging information to manufacturer discounts and coupons. Food and beverage industry trends can change in the blink of an eye.
An app could connect your sales and distribution reps where you can provide the latest product and marketing materials to the store for your brand, so you don’t have to worry about falling behind.
I was impressed with Plan Left. Their ability to focus on our custom needs, put forth durable plans and options, and execute a chosen plan has been impressive, on multiple projects throughout the years.
— John Gladney
Setting the Groundwork
Your job doesn’t end with getting your products on the local shelves. Your next challenge is convincing buyers to choose your brand over the other options available, including the private-label products the stores recommend. Buyers are often loyal to a store when shopping for groceries but not always to brands.
People watch every penny they spend and put a lot more thought into every purchase they make. The level of loyalty that makes a buyer choose the same brand over and over again is priceless, even if you have to initially adjust your budget to set the groundwork for creating that loyalty.
For Swaggerty’s Farm, we built a loyalty hub with Drupal and our Landmark contact management system to keep buyers engaged between shopping trips. When 65% of your program members regularly interact with recipes, coupons, and emails, which brand do you think buyers will reach for the next time they’re at the grocery store?
Such an incentive program can result in:
65%
increase in user engagement
110%
Increase in users
Streamline the Process
Shelf space in the stores is essential to growing your brand. Longevity in a competitive market hinges on keeping your sales team updated with the latest product information, from packaging information to manufacturer discounts and coupons. Food and beverage industry trends can change in the blink of an eye.
The app we helped Swaggerty’s Farm build is compatible with any platform, from desktop to tablet to mobile.
The ability to access the latest information from the marketing and branding hub gives the sales team and the retailers access to the latest information.
Nutrition Facts
Swiftly relay any changes to nutrition facts between manufacturer, sales professional, and retailer with messaging and push notifications.
Case and Pack Sizes and Weights
Inflation affects case and pack sizes on a regular basis. Communicate these changes in real time with sales and marketing staff and retail outlets.
Barcodes
Maintain a database of all barcodes for all products so that missing, damaged, or incorrect packaging can still be identified.
Packaging Specifications
Update packaging specifications in real time so retailers and sales teams can determine placement on store shelves according to size and weight.
Product Artwork
Categorize product artwork to rotate out aging products and ensure the latest goods are on the shelves.
A One Place Growth Partner
The result of giving your team real time access to this information all within moments? Increased sales and revenue, of course.
As your growth partner, Plan Left can future-proof your food manufacturing and CPG company with SEO-optimized web development, a custom CRM, and integrated custom software. Not only will you become more visible to potential consumers, you’ll also be able to track the buyer’s journey, create programs to cultivate brand loyalty, and even manage marketing.
All in one place.
Explore these related case studies.
Swaggerty Sausage Company, Inc. experienced immense success with a custom website serving as only one piece of the overall strategy for exposure, engagement, and sales growth.
This food manufacturing and CPG brand increased their customer reach after implementing a loyalty hub and incentive program powered by Drupal and Landmark CRM.
Plan Left helped Swaggerty Sausage Company, Inc. streamline the way their sales and marketing professionals communicate.
Ready to experience unprecedented buyer loyalty for your CPG food brand?
What we did for Swaggerty’s Sausage Company, Inc., we can also do for you.
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