Drive Traffic to Your Destination

You’ve seen the way forward, and it requires marketing technology and marketing strategy. Your choices thus far have been to buy the technology and hire the strategy, all while training your limited team on both. 

Expensive. Frustrating. Time consuming. Necessary.

But is it? What if you had a digital partner who could provide the technology, strategy, execution, and training, all in one place? No gaps in knowledge between agency, tech provider, and team—just smooth transitions from installation to implementation.

This is the way.

Nearly half of all US mobile users will research, plan, and book an entire trip to a new travel destination using only their smartphone, so having an SEO-optimized mobile-responsive website you can update within minutes is imperative to the growth of tourism in your county. We know. We’ve seen it before.

Consumers expect omnichannel options. When you automate your marketing to more than one channel—your website, social media accounts, text and SMS reminders, and email. When you can reach your potential visitors on a regular basis through more than one channel, you have a better chance at staying top of mind when they choose a place to visit.

And when you keep in touch after their visit through these channels, then you’re likely to see a 90% higher visitor retention rate than you’d see with only one channel.

Our partnership with Williamson County and Visit Franklin resulted in a 2500% increase in overall website traffic and 250% growth in the database.

And we can do it again!
After implementing our tourism services in Humphreys County, 22% more money was spent in 2021 than in 2020.

Team augmentation is one of the biggest benefits of partnering with Plan Left. When your county’s entire tourism board is just one person, we become your team. Some of the tasks we take on so you can focus on nurturing face-to-face relationships with local businesses and residents include:

• Watching the local market for upcoming events to deliver SEO-optimized content
• Crossposting on partner sites to generate backlinks
• Strategizing and implementing marketing campaigns
• Managing the county’s social media presence

Plan Left also provides support to solid teams. Even if you already have a digital manager, in-house tech, or marketing support, we fill the gaps. With team augmentation, you get access to a team of experts who can focus on meeting your specific needs.

With Plan Left, you don’t need a big city budget to get a full-service tourism marketing management team. You’ll still have access to website development, management, and hosting. You’ll still be able to engage with new and returning visitors through social media management, newsletters, blogs, press releases, and event promotions.

But we’ll be able to do it all within your budget without sacrificing the hometown feel you and the residents have come to know and love.