Google pays attention to a website’s popularity and authority before determining its ranking. The search engine evaluates the number of quality backlinks your website receives from other websites. Websites with many backlinks from trustworthy sources are viewed as more valuable in Google’s eyes. Social signals such as likes, shares, and comments on social media platforms, as well as online reviews and ratings, will also factor into your website’s rankings. Google’s big idea is to give users the most helpful search results possible, so your website has to build that trust to get on top.