Powerful Social Media Marketing Tactics Can Really Up Your Game

Social media marketing takes advantage of popular platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your business. Social media marketing is all about creating engaging content for your followers, whether you’re a business or not. You can use social media to share behind-the-scenes content, showcase your products or services, and participate in popular trends. This content will lead your followers through the sales funnel, ultimately resulting in higher sales and loyal customers.

It all starts with brand awareness and building a special connection with your audience (aka your followers!). Then you can run retargeting ads to stay top of mind until your followers make a purchase. Once you’ve got a loyal community, you’ll be reaping those repeat sales. And, if you’re lucky, your followers might start advertising for you. Social media is powerful because it attracts new customers and keeps your current ones happy all at once.

Facebook has more users than any other social media platform, with almost 3 billion active users in 2023. That’s why Facebook’s pay-per-click advertising is so powerful. Of course, such a promising market faces a lot of competition. Although your campaigns will compete with many businesses, Facebook’s cost per click is still cheaper than other platforms. Facebook’s complex targeting system and huge potential audience are well worth its spot in your marketing budget.

Facebook’s sister company Instagram isn’t far behind Facebook’s reach, with 2 billion users as of 2023. Like Facebook, Instagram’s cost-per-click ads offer top-notch targeting tools. But Instagram can boast a high click-through rate, impressive engagement, and bigger sale order values than Facebook. Just remember that Instagram is best for campaigns with younger audiences.

Have you ever scrolled Pinterest, saw a really cool and really unnecessary product, and thought, “I want that?” Pinterest is good at selling consumers things they didn’t know they needed. This platform is great for brand awareness, especially if your business sells physical products. Although Pinterest has a smaller audience than Facebook, you know that Pinterest users are statistically more likely to buy what they find. Plus, Pinterest’s CPC is relatively low.

Snapchat is very customizable when it comes to planning a marketing campaign. This platform goes way beyond your typical cost-per-click format. Snapchat’s campaign manager focuses on setting goals, from maximizing impressions to increasing app signups. This way, you pay for the conversions you want to make the most. Snapchat is perfect for reaching your Gen Z and Millennial audiences.