Powerful Marketing While Protecting Privacy

Marketing in the medical industry comes with more challenges than marketing for eCommerce or tourism. The end goal is the same—increase visibility, educate potential buyers, and increase revenue—but the priority in planning must be patient privacy and cultivating trust in your medical brand.

When your focus is on providing quality patient care that meets government standards, complying with HIPAA laws, following strict drug requirements, and maintaining accurate patient records, marketing may feel like an afterthought.

But you can have it all.

Whether your facility needs a complete rebrand with an updated website and social media presence to attract new patients, a start-up telehealth or community health brand, or you’re an entrepreneur with an app you’d like to develop, help is here.

You need an attractive and functional website and the ability and security to process monetary donations. We develop a plan that fits your needs so you can meet your community’s needs.

Plan Left will also guarantee your site is accessible to as wide an audience as possible by keeping ADA web accessibility in mind. We’ve had a digital partnership with the Tennessee Disability Coalition, providing web security, maintenance, hosting, and support since 2016, so you know you’re in good hands.

To create a centralized patient database for patient records so doctors and nurses can access them, you also have to consider insurance and payment information in addition to patient privacy. We’ve done it before; we can do it again. Just ask Medly. They brought us our toughest request to date—custom development for an online pharmacy that would require an inventory management system, headless eCommerce, encrypted pharmacy orders, and even a third-party logistics system. And we delivered, just like we will for you.

For older businesses seeing a downturn in patient admissions or new ventures not getting the attention they need to thrive, it could be as simple as implementing SEO best practices on your website, or a complete rebrand could be in order.

Just look at what we were able to do for the Dietitian Group. They came to us as an emerging brand with no set vision or voice, so we built their brand and website from the ground up. We included heavy-duty security protocols during the site’s development to guarantee patient privacy and implemented a robust SEO strategy to attract traffic immediately.

Because budgeting is always a concern, we also use proprietary calculators for our SEO and paid media efforts to determine your ROI before you even spend a dime. Instead of looking at your marketing as an expense, you’ll start to see it as a revenue generator.

Trying to get an entire staff of nurses and doctors on board with a new patient management system can be tricky. They already have enough on their minds taking care of patients in a high-stress environment, so why add more by making them learn a new software system? That’s why the team augmentation we provide is priceless.

Our team will always be available on a fractional basis when you need us for support or updates, so you never have to worry about taking crucial time away from patients. This means you won’t need to worry about employing a systems administrator, software or web developers, content or search marketing specialists, project managers, or designers—a team that would cost a million dollars or more.

Instead, you can access our million-dollar team on a fractional basis—and at a fraction of the cost. Just reach out to your account manager and we’ll take it from there.

Plan Left has the experience you need for website hosting, design, and development; SEO and paid media; content and social media marketing; app and software development; and project and account management.

The proof is in numbers.