Educate and Inform With Content That Also Provides Powerful SEO

Have you ever searched for something on Google, and the results led you to a blog post or a video? Well, that content is why those websites appear in the search results. Content is perhaps the most crucial part of SEO because it’s what search engines use to decide how useful your website is to users. When your website showcases helpful content + relevant keywords, your rankings will soar through the roof.

Content marketing means creating valuable content that attracts and engages your target audience. By providing quality content, you bring more traffic to your website, generate leads, and ultimately convert those leads into paying customers (that means $$$). Content can take many forms, including blog posts, videos, social media posts, and infographics. Content marketing is the perfect way to establish your brand as an authority in your industry.

Content writing is all about writing content that’s informative, engaging, and optimized for search engines. Whether you’re writing blog posts, articles, or website copy, the goal is to give your audience content that’s relevant to their interests and needs. Relevant keywords will help users find your content in search engines. Then, good content writing will tell a compelling story that draws readers in and keeps them engaged from start to finish. It’s also an excellent way to give your brand a little personality.

Content briefs are unique to Plan Left, and they’re one of the reasons we experience such incredible SEO results. These comprehensive documents outline the key information and guidelines for each piece of content—blog posts, articles, or videos—so all team members involved in the content creation process understand the project’s objectives, requirements, keywords, and search terms.