Stand Out in the Crowded B2B Market

Your buyers know what they want and already have a good idea of their competition and what it will take to come out on top. As such, they expect a much higher standard of expertise, reliability, and professionalism.  Showcasing your unique value proposition (UVP) and brand identity to remind decision-makers that your company offers the best value will help you stand out among competitors.

Your customers’ needs, your unique strengths, and data from competitor analysis can inform a brand strategy guaranteed to increase visibility, attract new buyers, and build stronger relationships with existing customers.

While attracting new customers is always a priority in marketing, the concept of a one-time customer should never be a consideration in B2B. Client retention is a big part of your recurring revenue, so we create customer-focused marketing strategies that increase satisfaction and get them to commit to being long-term or repeat customers. This can include the following:

• Loyalty Programs
• Personalized Buyer Journeys
• Curated Content

With automated marketing through our proprietary Landmark CRM, we gave well-known breakfast brand Swaggerty’s Sausage Company a boost in brand reputation with a custom loyalty hub for VIP members that featured recipes and coupons as well as an incentive program that used direct mail and push notifications to share exclusive content and deals.

Everyone does practically everything online anymore, and this is especially true in the world of B2B transactions. If you don’t have a functional website that’s mobile-responsive with little to no content or SEO optimization, it’s likely you’re not coming up in search engine queries.

When the Waldrop Company came to us for help with their outdated website, our team provided custom Drupal website development, content marketing, and even custom app development.

Custom app development provides seamless communication between your company’s departments, simplifying the supply chain process and supporting communication between sales and retailers.

Just ask Swaggerty. Not only did our custom Drupal web development give them complete control over their marketing and content and help them grow over 258% in just three years, but it also fully integrates with the app we developed that connects their distributors and sellers with retailers to keep them updated with product and sales information.

We understand that it can be daunting to think about taking on so much change in the high-stakes world of B2B. You worry about the downtime during development, the high initial investment, operational costs, and whether it will all be worth it. When creating individualized solutions, we use lead acquisition calculators and ROI-based marketing to determine costs and return on your investment before you spend anything.

Marketing doesn’t get more risk-free than that.

With team augmentation, you’ll also get access to years of experience and expertise in various backgrounds. Our team fills in the gap, so you don’t have to hire extra hands to run new systems. We’ll teach your team how to operate everything until they’re comfortable handling it full-time, and then we’ll move to a background role and make ourselves available for troubleshooting as needed.

Think of it this way: A full marketing technology team would cost more than a million dollars to hire and train. We’re talking about an account manager, junior developers, senior developers, an SEO specialist, content marketers, a project manager… It’s an exhaustive list.

You can access our million-dollar team on a fractional basis—get all the help you need—without paying a million dollars.

When you’re ready to take your B2B brand to the next level, let Plan Left take you there. We have the tech, the talent, and the tools to create a complete solution, from custom app and web development to buyer-centric marketing strategies that will bring in new customers and keep them coming back.

With Plan Left as your digital partner, your B2B brand will stand above the rest.