Essentially, all websites should be ADA-compliant. Any entity that provides goods or services to the public, whether physical or digital, is expected to meet ADA compliance standards. This includes businesses, non-profit organizations, government agencies, educational institutions, and even individual website owners. Your brand could face lawsuits for ignoring accessibility guidelines. ADA compliance allows users with disabilities to have better experiences with your brand, just like you would want any customer to have. Rejecting an entire population will cause you to miss out on major profits, too.