Google Local Services Ads allows service-based businesses to show their ads at the top of Google search results for local queries. These ads appear above organic search results and include information like your business name, service area, and reviews. These ads are great for businesses like plumbers, hairdressers, and childcare, as they connect you with potential customers actively searching for services in your area. Your business may even be eligible for one of three badges that show users you’re verified by Google. Best of all, you only pay when a customer contacts you through the platform.