Local SEO is the optimization of your website and online presence to target consumers in your area. This is especially important for businesses that have a physical location. Local SEO strategies include checking your Google Business Profile, using location-specific keywords in your content and metadata, and updating your business name, address, and phone number on your website. Also consider backlinks from local websites and directories as well as customer reviews on sites like Yelp and Google. The more you’re involved in your community, online and off, the more traffic you’ll get.