Landmark CRM is fully customizable to Swaggerty’s specific needs and can be changed according to the necessary results. Using the Landmark CRM, Swaggerty had access to a custom loyalty hub site built with Drupal and supported by Landmark CRM. This site features recipes, coupons, and messages for VIP members. Those VIP members also have access to an incentive program that uses the direct-mail database and push notifications to share exclusive content, deals, and other benefits.
The program allows for automatic expiration dates for coupons, custom sign-up forms at various entry points, granular segmenting to reach the exact target audience for each campaign, in-content personalization, seamless experiences, texting capabilities. Swaggerty can now track individual activities, customize individual experiences, personalize messages and offers, and ultimately convert non-loyalty hub members, all while running multiple campaigns simultaneously.