Humphreys County Experiences 253% Increase in Page Views

Case Study

Plan Left’s Turn Right Tourism Software Gives Humphreys County Massive Boost

Plan Left’s migration of existing content, along with the addition of curated itineraries and SEO optimization, drove significant growth for Visit Humphreys.

Project Highlights

Plan Left migrated most content from the existing website after editing and curating. New content in the form of itineraries for various interests and activities was added. This content curation, in addition to the SEO tools available with the new CMS system, resulted in enormous growth for the brand.

106%

Increase in user numbers

118%

Increase in sessions.

253%

Increase in page views

Downtown area with cars, stoplights, trees, and buildings on the side of the road.

Before We Started

In addition to website design, development, and proprietary software implementation, Humphreys County also needed a brand refresh, marketing and advertising consulting, content production and curation, and website hosting, security, and maintenance.

After We Were Done

Plan Left’s solution was to implement an Enterprise Class CMS platform and toolkit, our proprietary Turn Right travel and tourism software. This solution is built to scale from one person to large teams, specifically for the travel and tourism industry.

Plan Left migrated most content from the existing website after editing and curating. New content in the form of itineraries for various interests and activities was added. With this content curation and the SEO tools available with the new CMS, Visit Humphreys was ready to soar.

Branding, Logo Design, SEO, and Team Augmentation

First order of business was to develop a logo that would modernize Humphreys County in the eyes of residents and potential visitors while still calling back to the days of visiting friends at the local diners and shopping on Main Street. Colors evoke sunshine and nature, while the overall website design prompts visitors to take a journey—through the website and through the county.

Search engine optimization now helps Humphreys County businesses and attractions get found by adventurers, diners, shoppers, and nature lovers. All the while, our team was on hand to help Humphreys County stakeholders learn the new technology and provide service whenever and wherever they were needed.

Visit Franklin webpage blog 5 Ways to Make Mother's Day Great in Franklin with image of family walking towards building.
Guardian homepage viewed on different devices.

The Problem

When Visit Humphreys approached Plan Left, the website was not mobile responsive, which limited access to potential website visitors. The site also lacked search engine optimization and lacked organization that could assist visitors in finding information. Also, without the ability to update the website on a regular basis, no calendaring, updated videos and images, or curated content could be shared.

As the Tourism Director for Humphreys County, TN I have found working with Plan Left to be a rewarding experience. They listened carefully to my concerns originally, worked consistently and constantly to assure that the website was kept accurate, and provided me with solutions when I struggled to find answers myself. They are a progressive group that I would recommend to any business that wants to find growth in this digital world. They are an excellent team!

— Karin Landers, Tourism director

The Plan

Plan Left’s solution was to implement an Enterprise Class CMS platform and toolkit, our proprietary Turn Right travel and tourism software. This solution is built to scale from one person to large teams, specifically for the travel and tourism industry.

A laptop sits open on a diner table with coffee, a pen and notepad and cellphone with it.

The Results

Plan Left’s customized solutions for enhanced website functionality and brand interaction resulted in enormous growth for Humphreys County’s revenue.

Visit Humphrey's County homepage is shared across different devices with various views.
Humphrey's County webpage for Adventure Trips and Excitement with image of two people on jet skis.
Humphrey's County webpage for family friendly trips with an image of kids in a crosswalk.
A hand holds a fish with the river background blurred.
Humphrey's County website information graphics for Willow Ridge Golf Course and Waverly Train Explosion Museum.
A person in a trolling boat floating down Humphrey's County river.
Two people on a yellow, black and white jet ski riding over clear blue water.
A person holds a fish with a next beneath in the water.

The Plan Left Advantage

Logo Design

A logo is your first impression with consumers. Plan Left creates unique and memorable symbols that represent your brand’s identity and values.

Web Design

Plan Left creates beautiful and functional websites tailored to a company’s specific needs. Quality web design optimizes user experience and drives conversions.

SEO

With high-quality content and targeted keywords, we help you build credibility and improve your website’s visibility in search results to attract more traffic.

Team Augmentation

We lend you our team members to train your team members so you can make the most of your new technology.

Ready to Drive More Visitors to Your Travel or Tourism Brand Than You Thought Possible?

What we did for Humphreys County, we can do for you.