Visit Franklin Increases Traffic By 2500% With Drupal

Case Study

Plan Left’s Drupal Development Resulted in Customizability and Robust SEO

Plan Left transformed Visit Franklin website performance with a stable Drupal platform that allowed for exponential growth, allowing our client to outpace the industry.

Humphrey's County webpage for Adventure Trips and Excitement with image of two people on jet skis.

Visit Franklin experienced results far beyond their expectations.

With customization abilities that far surpass tourism industry standards, robust search engine optimization, and the Plan Left team on hand to keep everything moving smoothly, success was guaranteed.

2500%

INCREASE IN OVERALL TRAFFIC

250%

Database since migrating to Drupal

15%

Growth in site visitation

Humphrey's County website information graphics for Willow Ridge Golf Course and Waverly Train Explosion Museum.

Before We Started

The previous CMS provided inadequate admin tools and functionality rendered a modern, content-focused, KPI-driven website impossible to achieve.

A hand holds a fish with the river background blurred.

After We Were Done

The previous CMS provided inadequate admin tools and functionality rendered a modern, content-focused, KPI-driven website impossible to achieve.

Drupal Development, Website Performance, SEO, and Team Augmentation

Our digital strategy team ensured Visit Franklin would have access to the features and customization necessary for clear articulation of the brand. Plan Left’s Drupal framework allowed Visit Franklin to respond to what’s ahead and grow the brand in ways never before possible. The Plan Left team augmentation services fill in the spaces where additional expertise is needed.

Person sits with laptop and mobile device searching the Humphrey's County website.
A laptop sits open on a diner table with coffee, a pen and notepad and cellphone with it.

The Problem

The tourism industry’s leading website and CRM provider’s solution limited capabilities and customizability. The technological feature set was years behind the rest of the web industry’s tools and feature set, and there was limited interest and support from this solution provider in building the future of tourism.

The best part of working with Plan Left is being treated like a member of the team. I’m always trying to push the boundary of what we’re doing and where we should be going and there’s never a time when I’ve been told it’s not possible.

-JOSH COLLINS, Director of Digital

The Plan

Plan Left provided a CMS system that offers robust SEO tools and opportunities. The platform was flexible and easy to use, with the features Visit Franklin needed while giving them the ability to customize. This made scalability and integration easier than they hoped, which then gave them the time and resources needed to engage in community development. The hosting solution Plan Left offered also provided more security and the ability to scale.

Guardian Access Solutions website pages are laid out in rows.

The Results

A Plan Left partnership, with websites built with Visit Franklin’s exact specifications, goals, and even dreams in mind, provided results that directly impacted the city’s revenue.

Guardian Access Solutions CCTV mounted in business building.
Visit Franklin newsletter signup on website.
Four squares with a salad, smoothie drinks, donuts, and a burger with fries.
Two people sit on a rock, looking over a vineyard as they drink wine.
Sushi roll with various colorful ingredients, seaweed on top and a sauce on the plate.
White barn with white fence, sun setting in the background.
Visit Franklin review with colorful drawn van with black lettering.
Visit Franklin website request for visitors guide, with black font and blue background.
Visit Franklin webpage blog 5 Ways to Make Mother's Day Great in Franklin with image of family walking towards building.
Downtown area with cars, stoplights, trees, and buildings on the side of the road.

The Plan Left Advantage

Drupal Development

Drupal’s open-source platform makes it possible for Plan Left to deliver a website with eye-popping design and unparalleled data management.

Website Performance

Plan Left tracks your website’s performance to help you determine where to spend your marketing budget.

SEO

With high-quality content and targeted keywords, we help you build credibility and improve your website’s visibility in search results to attract more traffic.

Team Augmentation

We lend you our team members to train your team members so you can make the most of your new technology.

Ready for Customization and Website Performance Beyond Your Wildest Dreams?

What we did for Visit Franklin, we can do for you.