Advertising is the production of advertisements for commercial products or services. From an outsider’s perspective, the process can seem overwhelming and confusing. How does a company make their advertisements stand out? And what helps a company exercise its individuality in a sometimes saturated industry?
Advertising Plan Left’s Way
Plan Left develops and supports your brand’s advertising campaign from conception to execution. We’ll start by asking questions that you may not have the answers to—and some that you’ll be able to answer right away:
- Who is your audience?
- Where do you offer your services?
- Why should I use your service?
These questions are just the basics we use to help identify your audience—a key aspect to any campaign. We also need to understand the perspective of your clients, which is why we will typically look at your audience and put ourselves in their shoes by asking, “What’s in it for me?”
When we take a look at your brand from the perspective of a potential customer, it allows Plan Left to make you relevant to your audience. This is our approach to advertising campaigns, both traditional and digital. We’ll identify your audience and their potential objections so we can implement and develop a campaign.
We’ll also, as always, implement the metrics and tools to gather information and data about the campaign. We never leave you alone for the nerdy analytic stuff like tracking phone calls and emails, studying website traffic data, or staring at sales charts.
We support and manage our marketing campaigns from the first to last step. We will never launch a campaign and then leave you hanging, because we understand that your success is also our success.