Campaign Support and Development

Helping Hands Never Hurt

From an outsider’s perspective, stepping foot into advertising is like going to a new country and being immersed in a totally different language…only you forgot to learn that language before boarding your flight. Without a clear view of their brand and a comprehensive marketing plan, how can you make your advertisements stand out? And how do you exercise your individuality in a sometimes saturated industry?

Starting Out

Once you have an idea of what your brand is (i.e., what you stand for, what your platform is, what you want to be known for), the next step is to develop goals for getting the word out about your brand. Don’t worry at this point about how you’ll do it. Just review your business plan and focus on your marketing objectives. Once you know where you want to go with your marketing, it’s time to take a look at how to accomplish it. That’s your advertising campaign.

Advertising Plan

If you have a marketing staff, they may need help developing and supporting your brand’s advertising campaign from conception to execution. Start together by asking questions, most of which you’ll already have the answers to.

• Who will be most affected by your brand?
• Where do you offer your services/products?
• Why should anyone use your service/product?

These questions are just the basics needed to help you identify your audience, a key aspect to any campaign. Knowing who your target audience is will tell you where they spend their time and money. It will also help you understand your client’s perspective. Put yourself in your audience’s shoes and ask, “What’s in it for me?”

Why You Need It

Looking at your brand from an outside perspective allows you to become more relevant to your audience. This is beneficial for both big and small businesses. Plan Left’s approach to advertising campaigns, both traditional and digital, is to identify your audience and discover their potential objections. That way, we can implement and develop your campaign. We’ll implement the metrics and tools to gather information and data about the progress of the campaign. We’ll be right by your side to help with analytic stuff like tracking phone calls and emails, studying website traffic data, or staring at sales charts.

Plan Left will support and manage your marketing campaign from the first step to the last. We would never launch a campaign and then leave you hanging, because we understand that your success is also our success. Make an appointment with us today to reach that success sooner.