Compelling Display Ads

How do you get your buyer’s attention when they don’t know your brand is there, waiting to soothe their pain points? Paid search can get your website in front of prospects, but if there is no brand recognition, what makes those consumers choose your brand over others they may recognize?

Display ads can change the whole game. By presenting your brand images and messaging to targeted prospects wherever they visit on the web through banner and sidebar ads, you can begin nurturing brand recognition, so they’ll remember your products and services when they’re ready to make a purchase.

Google display ads are banners placed across websites in the Google Display Network, which can reach up to 90% of internet users. Google display ads come in eye-catching images, videos, or text. With Google’s tools, you can target specific demographics, interests, and behaviors to ensure your ads are shown to the right people at the right time. Plus, the cost-per-click bidding system lets you budget exactly as much as you have for the biggest results possible.

AdRoll is a digital marketing platform that offers advertising services to businesses of all sizes, though small businesses may benefit the most. AdRoll’s specialty is retargeting, which shows ads to people who have already visited your website but have yet to purchase. The platform also offers prospecting to find new customers interested in your products or services. AdRoll shows ads across channels, including display, social media, email, and mobile. AdRoll is particularly good for businesses that want to scale their advertising efforts and get more out of their marketing budget. If you’re looking to target hyper-specific audiences better than Google ads, AdRoll is for you.