Why a Brand Consultation Is Crucial to Your Marketing Strategy

Many business owners may overlook the advantages of getting a brand consultation because they think they have it covered, when actually they might even be sure what their brand actually is. However, these executives have no idea the impact on their audience they could be missing.

 

What is a Brand?

Is your brand a logo? Is it your mission statement? Your motto? Or is it your awesome product? In reality, your brand is so much more than the sum of its parts. It’s public perception—how buyers see your company, regardless of how you want them to. Whether you are ready for it or not, people are already interacting with your brand as a living entity. Ideally, you want to be in control of that interaction, leading that perception the way you want it. That can be done in a number of ways, and by doing so, you add value to your brand.

 

Brand Consultation 

In a brand consultation, you will discuss what your brand ideals will be, who your target audience is, and the way your company will present itself to this audience. This consultation will help in determining what your overall reputation will be.

 

But what are your benefits, as a business owner, of strengthening your brand?

 

–      Price Point 

Consider a brand such as Starbucks. Is their coffee all that much different from what you would get in a local coffee shop? And yet, in the local shop, a customer might bawk at paying $2.00 for a cup of coffee. At the same time, people flock to the nearest Starbucks to lay down twice that amount for something similar. People associate Starbucks coffee as being worth a higher cost.

 

–      Customer Loyalty 

Again, take a look at some of the most popular brands, such as Nike or Apple. When a customer starts buying Nike, they become comfortable with them and don’t want to take chances with any other brand of sneakers. Likewise, an “Apple person” will almost always wait for the upgrades to their tech before even thinking of switching phones.

 

–      Help Your Marketing Team 

It’s not easy to do a job when you are unclear about what is expected. Especially if you work in a company’s marketing department, and you don’t know what the selling points of your company’s product are.

 

A brand consultation should show you a plan to maximize every single customer’s experience with you. When complete, you should be able to nail down your brand’s identity and match the services and audience that you are trying to reach.

 

What Can You Expect in a Brand Consultation?

The consultation is a time to dig in to who your company is and what it stands for. Be prepared to answer some hard questions. Obviously, your own thoughts and ideas should be considered, but remember that you are paying for expert advice from people who know what they are doing. Together, we will:

–      Identify your audience and your competitors

–      Discuss what has and has not worked

–      Develop a plan that will push your brand in the right direction

 

Plan Left can help your team identify your audience and develop your brand and brand standards to clearly present your services to your audience. With our help, your brand can become unique and relevant to your audience.