Dietitian Group Launches Stunning Branded Website

Case Study

Dietitian Group Branding Design Gives Company Launch Big Boost

Plan Left crafted logos, a website, and marketing assets in concert with Dietitian Group’s mission, vision, and company owner’s individual aesthetic.

View Dietitian Group website across multiple devices.

Ground-up branding isn’t easy, as many companies take time to determine their needs and communicate them. Plan Left knocked it out of the park on the first try.






at the design!

A hear shaped bowl held by two hands with colorful fruit, vegetables, and salmon.

Before We Started

Dietitian Group was an emerging brand with no set mission or vision and no previous iterations of the brand to use as guidance. Developing the feel, messaging, and imagery was the first hurdle, with website design and development to follow. The brand imagery needed to reflect the owner’s dedication to a nutrition and body positivity narrative while also alluding to the foods that would be a part of daily messaging.

After We Were Done

Dietitian Group had a bold, fresh brand with eye-popping colors that called back to the foods used in the new website’s recipes and meal plans. Messaging reflected the compassion and dedication of the brand owner, and the website provided security for any health information while also making regular content updates a breeze.

An open laptop sits on a table with the Dietitian Group website showing the homepage.
Dietitian Group stationary items with website homepage displayed on mobile and tablets.

Branding, Custom Website Design, Custom Website Development, and SEO

A brand must be a reflection of the business—should tell potential buyers all they need to know about the company they’re about to engage. That brand is so much more than just a logo, more than the colors you choose to represent your company and products. Branding experts like Plan Left know the brand you develop must convey your mission and your vision. Add SEO, website design, and development to a brand, and you get the most powerful marketing tool available.

Two people at a desk with an open laptop, design materials, images, and notes create Dietitian Group website strategy.

The Problem

In addition to building a new brand from scratch, Plan Left faced a few challenges with building a website for Dietitian Group. As a healthcare provider, the company website would need strict security to protect health records and insurance information. The website also needed a content management system that was easy to update to share regular blogs, healthcare information, recipes, and frequently asked questions. Lastly, because Dietitian Group was an emerging brand in a marketplace already filled with competitors, they needed robust SEO to attract traffic right away.

Working with Plan Left to launch my new brand was easier than I thought possible. They listened closely to my needs, worked alongside me to develop my brand vision, and delivered a more beautiful website than I hoped for. They really exceeded my expectations! I’d recommend them to anyone planning to launch a new brand or a rebrand.

— Marisa Woodall Smith, Founder

Dietitian Group

The Plan

The branding would reflect the beauty of food, which was important to the company owner. A healthy psychological approach to eating was crucial to the development of the logo, the visuals, and the website content. Security protocols were baked into the site’s development, ensuring patient privacy. Our industry-leading SEO strategy will set the brand up for quick success.

A bowl with ingredients for a salad made with corn and other vegetables with a hand holding a phone with the Dietitian Group shopping page visible.

The Results

There is no denying the absolute beauty of that branding design.

Homepage of the Dietitian Group website displayed on an open laptop.

The Plan Left Advantage


We’ll explore your mission, values, voice, messaging, and market position so we can help you stand out from your competitors, and build valuable loyalty with your customers.

Custom Web Design

Plan Left creates beautiful and functional websites tailored to a company’s specific needs. Quality web design optimizes user experience and drives conversions.

Custom Web Development

WordPress makes search engine optimization easy and gives the ability to extend your website’s functionality beyond the usual themes with existing or custom plug-ins.


With high-quality content and targeted keywords, we help you build credibility and improve your website’s visibility in search results to attract more traffic.

Ready for stunning branded design and assets that elevate your business?

What we did for Dietitian Group, we can do for you.