What is Social Media Marketing?
Imagine a place where existing clients and potential clients are see your brand, follow your news, and can interact with you positively or negatively. Now imagine a place where these interactions are always positive.
Social Media Marketing is the efforts involved in communicating to fans, followers, friends, other businesses, clients, potential clients, employees, family, and on and on about your brand and how YOU are the expert at what you do.
First Step - The Plan
What do you want to communicate to your audience? How do you communicate with your audience? What is there to gain? Can I turn my ‘fans’ into leads or clients?
Plan Left will help you identify these goals by focusing on your brand, matching your brand standards with your social media persona, and present a plan to engage and grow your fanbase.
This plan includes what Social Media is the best fit for your company. Is your company more B2B? Perhaps LinkedIn is a better fit. Are you a music label that is looking to promote artists - lets set up some events on Facebook.
Social media can also be used to distribute valuable content, via content marketing, to users that may be interested in your brand but do not go to your website very often.
Social Media Marketing needs to be managed by a voice that matches the intentions of your brand. Having a managed social media voice that engages the audience, promotes the brand, provides customer service etiquette, and networks the brand will not only increase fans, but increase business opportunities.
The action could include developing and integrating applications for Facebook. It could involve advertising on Social Media (Did you know you could advertise on Social Media?). It could involve a contest or giveaway. It could involve an open house party that the first 100 fans get tickets for, but either way we can Live Stream the party for everyone else to enjoy. Most importantly, the action is engaging with audience and expanding the brand.
‘Everyone’ has a Facebook account, Why do would I need to hire a firm to manage this for me? Not only will Plan Left manage this in an appropriate and professional manner, our team will be reviewing the analytics of your entire Internet Presence to ensure we are providing content that best fits your audience, grows your audience, and increase business opportunities. Our expertise will not only grow a successful Social Media Presence for your firm, but we will be reviewing the growth of your Social Media Presence, what your audience is interested in, what your audience is doing, and Plan Left will review the data and analytics behind all of it.