Optimizing Your Website for Voice Search

Voice search is changing how people find information online with any question we have answered with a, “Hey Siri,” or, “Hey Google.”. Optimizing your website for voice queries is now as important for maintaining visibility in search results as any other SEO effort.

The Growing Importance of Voice Search

Voice search usage has increased significantly:

• 58% of smartphone users in the U.S. use voice search to find information about products or services.
• By 2025, it’s expected that 75% of U.S. households will have a smart speaker.
• About 50% of searches now rely on featured snippets.

Source: Statista

How It Differs from Text Search

Similar to generative engine optimization (GEO), voice queries often differ from text searches in several ways:

• They tend to be longer and more conversational.
• They are usually phrased as full questions.
• Users often employ natural language.

For example, a text search might be “best Italian restaurants NYC,” while a voice query could be “What are the best Italian restaurants in New York City?”

Optimization Strategy

• Focus on Conversational Keywords – Target long-tail keywords and phrases that reflect natural speech patterns. Research shows that 82% people searching by voice use three or more words in their queries.
• Create FAQ Pages – Develop comprehensive FAQ sections that address common questions related to your business or industry. This approach captures voice queries and increases your chances of appearing in featured snippets.
• Optimize for Local Searches – Many voice searches are location-based. Claim and optimize your Google Business Profile, and include location-specific keywords in your content. Over 55% of people use voice search to find local businesses.
• Improve Site Speed and Mobile Responsiveness – Voice searches are often performed on mobile devices, so make sure your website loads quickly and provides a smooth mobile experience. Pages that rank for voice searches load 52% faster than average.
• Implement Schema Markup – Use structured data to help search engines understand your content better, increasing the likelihood of appearing in voice search results.
• Write in a Conversational Tone – Create content that mirrors how people speak, using natural language and addressing readers directly.

Optimizing your website isn’t just about keeping up with technology; it’s about creating a user-friendly online experience. By focusing on natural language, addressing user intent, and providing clear answers, you’ll enhance performance and the overall quality of your website content.