What if you couldn’t Google? What if the world’s most intrinsic and intuitive website was unfindable in the deep, dark corners of the Internet, hiding its beauty from all of our fingertips?
Well, obviously that wouldn’t work. How would we ever find what we were looking for? Flashlights? Atlases? Almanacs?
Luckily, Google (and other search engines) exist, because that’s where the majority of any web traffic comes from online. Just think/ your business could be only a click away.
Now, don’t get us wrong, reaching the top spot in search engines takes a lot of cultivation and search engine optimization work, but it also means long-term rankings and consistency. These are just some of the rewards for organic SEO. Other rewards may or may not include expansive wealth, unbridled romantic prowess, access to Hulu Plus for weeks on end, etc.
But what if you need this kind of search engine ranking immediately? Like, right now? Like…yesterday?
Well, that’s where pay-per-click (PPC) advertising comes in. Basically, pay-per-click advertising buys clicks, or traffic, to your website. It’s easy to set up a quick budget with the juggernaut search engines and bid on some search terms, but, at the end of the day, are you utilizing the full potential of your pay-per-click efforts? Are the results you get worth the money you spend?
Targeting and reining in the right audience is imperative for a successful PPC campaign. Sure, search engines will drive the bulk of traffic to your site, but what if you’re looking to target a more focused demographic? Like, you really are looking to hone in on 18-24 year-old live-action role players? That’s where we can leverage social media and PPC advertising to help you reach your specific audience. In fact, social media can actually be used as a PPC advertisement in and of itself. Consider these questions:
- How many ways can a visitor find you?
- What services does your company offer?
- What services should be highlighted for your customers?
- Is your audience in a specific part of the city or state?
- What time does your audience use the Internet? (There’s a big difference between those crawling on the Internet at 9 a.m. on Monday mornings and 2:30 a.m. on Saturday nights.)
Plan Left serves our pay-per-click clients by managing these campaigns. Our team identifies the search terms that yield the highest traffic, recommends daily budget allotments and spending, implements specific criteria to get you in front of your audience, and tends to these efforts to ensure that clients get as much growth as possible.
It is one effort to build a great website. It’s a whole other animal to guide people to it. Let us do the lion taming, folks.