Digital Marketing

Stop running with the pack. It’s time to take the lead.

It’s not 1933. It’s not even the early 2000s anymore. An ad in the local paper and a sign in the town hall aren’t enough to keep your business alive. The marketing world is always changing, especially now that technology shifts and improves almost daily. While you may not feel the need to keep up, if your competitors do, you have no choice. The number of people using the internet is still increasing daily. You can’t afford to miss out on the digital market.

Why Do I Need Digital Marketing?

When a person searches for a business, chances are they’re looking for it in some sort of digital medium. People rarely walk down the street anymore and happen upon their new favorite business. They might check out Yelp or Google reviews, scour Facebook pages, or read a press release on Gawker. Gone are the days of the phonebook and the landline call; in are the days of digital omnipresence. As we move forward in the digital age, ever-increasing forms of digital advertising enter the market.

Isn’t a Website Enough?

It’s a great start! But simply having a website doesn’t equate to a fully digital presence. If you don’t have a social media marketing campaign in place and aren’t actively working on search engine optimization, you’re missing out big time. How will people who’ve never heard of you find your website in the first place? This is where digital marketing comes in. You need someone to take your digital assets and build a plan to market it. Your website is the destination; digital marketing is the avenue to get your customers there.

But I Already Have a Facebook Page…

We love that! In the United States, 97% of adults under the age of 65 use social media, and 76% of those on Facebook use it every day. Your existing properties—websites, social media profiles, and other online assets—all have value. However, there’s still an important distinction between digital media and digital marketing. You need interesting, eye-grabbing content to create digital marketing to engage your audience. You can’t have digital marketing without digital media, but many people have digital media without the marketing part. Many brands don’t need the standard package of a Facebook, Twitter, and LinkedIn profile setup. Each brand needs to look at their target audience to find the platforms where they spend their time and money.

At Plan Left, we start with a website consultation to determine the best course of action for your brand. From there, we work with you to make the best decisions to build your brand, expand the digital marketing experience, and grow your business.