Let’s boost your bottom line with marketing-focused design.
Your Website Design Matters
Quick! Think of your favorite website, one you visit at least once a day (or at least every time you get a chance). What is it that makes you so happy to visit it? Maybe the site works so smoothly and is so pleasing, you can’t pinpoint what makes it so great. If it’s easier, think of a website that frustrates you. You can probably come up with a few reasons why.
Market-Focused Web Design
One major concern about creating a website is the question of what visitors will do when they get there. Will they be intrigued and enticed to stay on the website to learn more, or will they leave instantly? Sadly, most visitors make up their mind within 20 seconds. This means your website has very little time to identify itself, qualify itself, and communicate what you have to offer.
So, the mission—should you choose to accept it—is to develop a website that encourages visitors to stay and explore. That means you need to make information easily accessible, make the site easy to navigate, and accomplish it all while looking great. In other words, you need an expert to help you tackle this task.
Get the Most Out of Your Web Design
Your plan should utilize your website design as the bridge between what your firm wants a visitor to do and what’s in it for the visitor. This includes matching the design and feel of your website to your brand image.
- Are you a B2B firm that focuses on providing solutions to other professional businesses? Focus on highlighting your services, defining the first steps to potential clients, and illustrating work you are proud of.
- Are you an up-and-coming restaurant? Perhaps you should design a website to focus the visitors’ attention on your menu to highlight the quality and skill of your craft.
You don’t have to feel lost if you’re still at square one. We have experts to help guide you through the process. If your old website still looks great, but it isn't quite getting the conversions you want, a website consultation may be in order. We can find the best course of action from there. Perhaps you need user experience testing to find out why the user isn't getting to the page you want them to see. Not enough visitors? Consider some search engine optimization or social media to drive additional traffic.
Our website design process only begins after we clearly identify what your goals are for visitors. Don’t go at it alone. Plan Left is here to help!