Develop a content marketing strategy to meet your buyers' every need. Content marketing is your brand’s voice. Are you being heard? Let’s make some noise.
Paint with Words
Content marketing is the absolute most important tool in your marketing arsenal. Without it, no one will have any idea who you are, what you do, and how you can help your buyers.
Not only does it showcase your brand’s story and personality, but it can also establish you as a thought leader in your industry. And don’t forget the great things it can do for a website’s SEO. Content marketing is arguably the best way to gain brand exposure. Put simply, you can’t afford to ignore it.
Establish Thought Leadership
You know you’re an expert in your field. Why not show it off? When you know enough about your industry to publish content about it, it shows you know what you’re doing better than anyone else. Content marketing strategies like blogging, social media, and whitepapers are critical B2B marketing tools that establish you as an expert in your sector. Having someone find you through a general internet search is great. But when those potential customers visit your website or contact you because they were impressed by your expertise? That’s priceless.
Personality and Brand Relations
Content marketing is like holding a conversation with your audience. It’s the perfect way to showcase your brand’s personality in a casual way without being too “salesy.” Some companies rely solely on social media for engagement, but that can cause you to miss a portion of your potential audience. The most important part of your brand that’s not on the website is the content you share through other outlets. That’s where press releases (PR), reputation management, and brand relations come in.
Content creation is important, but you need to consider its placement in your marketing plan carefully. Exposure through content placement is largely a result of PR work. Using strategic articles, stories, and coverage through various media outlets creates cumulative enhancement. Gains from great exposure are harder to measure directly, but they’re usually attributable through traffic (physical and digital) and bottom line.
Quality and quantity play a fairly equal role when it comes to content marketing and search engine optimization. Posting good, compelling, and useful content on a regular basis will help improve your SEO. You don’t have to pack articles or blogs with keywords. If you write compelling content that speaks directly to your audience, SEO pretty much takes care of itself. Search engines will match people to your pages naturally if your content covers their needs. More importantly, if the content is good enough, it may inspire comments and inbound links.
Content marketing is a cornerstone of any successful strategy. It is an essential part of any and every good marketing plan! Let Plan Left guide you as you prepare to include content writing in your marketing plan.