Timing is everything, especially when it comes to email marketing. Sending your newsletters at the right moment will boost engagement and drive better results for your business.
The Golden Hours for Newsletter Delivery
Research by HubSpot, involving over 150 marketing and advertising professionals, revealed that the highest engagement for marketing emails occurs between 9 AM to 12 PM and 12 PM to 3 PM. This timing aligns with when most people start their workday and check their inboxes for important messages.
Best Days to Send Your Newsletter
While timing during the day is crucial, the day of the week you choose can also make a difference:
- Tuesday: 27% of marketers report the highest engagement
- Monday: 19% see the best results
- Thursday: 17% find this day most effective
Avoid sending newsletters on weekends, particularly Sundays, as engagement tends to drop dramatically during these times.
Use Automation for Perfect Timing
Email automation is used by 87% of marketers as part of their email marketing strategy.
Automation tools can help you:
- Schedule emails for optimal times
- Segment your audience for personalized timing
- A/B test different send times to find what works best
Measuring Your Newsletter’s Success
To truly understand the impact of your send times, measure performance. Key metrics to track include:
- Click-Through Rate (CTR): The number of people who click on links in your email
- Open Rate: The percentage of subscribers who open your email
- Click-to-Open Rate: Compares the number of people who opened your email to those who clicked links
Remember, the most important metric depends on your campaign goals. For instance, if you’re promoting a new product, focus on CTR and open rates to gauge interest.
The best time to send your newsletter ultimately depends on your unique audience. Use these insights as a foundation, but don’t be afraid to experiment and analyze your own data to find the perfect timing for your subscribers.
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