Powerful Social Media Marketing

With nearly 5 billion global social media users spending an average of 151 minutes per day scrolling Facebook, TikTok, Instagram, and LinkedIn, social media marketing is the smart way to reach potential buyers where they live online. With video and image posts that share engaging content about your brand, you can nurture prospects all the way through the buyer’s journey and then keep those buyers coming back for more.

The unprecedented reach that social media gives brands creates nearly instant brand awareness. When backed by boosted posts and social media ads, that brand exposure multiplies exponentially. Facebook and Instagram work in tandem to provide targeting based on demographics and psychographics so your posts reach the right audience every time. Retargeting options allow you to remain top of mind for any social media users who express interest in your products or services.

Facebook has more users than any other social media platform, with almost 3 billion active users in 2023. That’s why Facebook’s pay-per-click advertising is so powerful. Of course, such a promising market faces a lot of competition. Although your campaigns will compete with many businesses, Facebook’s cost per click is still cheaper than other platforms. Facebook’s complex targeting system and huge potential audience are well worth its spot in your marketing budget.

Facebook’s sister company Instagram isn’t far behind Facebook’s reach, with 2 billion users as of 2023. Like Facebook, Instagram’s cost-per-click ads offer top-notch targeting tools. But Instagram can boast a high click-through rate, impressive engagement, and bigger sale order values than Facebook. Just remember that Instagram is best for campaigns with younger audiences.

Have you ever seen a cool product while scrolling Pinterest and been struck with an instant desire to own it? You’re not alone. Pinterest is good at selling consumers things they didn’t know they needed. This platform is great for brand awareness, especially if your business sells physical products. Although Pinterest has a smaller audience than Facebook, Pinterest users are statistically more likely to buy what they find. Plus, Pinterest’s CPC is relatively low.

Snapchat is very customizable when it comes to planning a marketing campaign. This platform goes way beyond your typical cost-per-click format. Snapchat’s campaign manager focuses on setting goals, from maximizing impressions to increasing app signups. This way, you pay for the conversions you want to make the most. Snapchat is perfect for reaching your Gen Z and Millennial audiences.