Cultivate a Culture of Philanthropy

Your focus is on making a positive impact through the mission put forth by your non-profit organization. You have to attract and retain volunteers and donors, cultivate brand awareness, increase visibility through charity events, and build a culture of philanthropy. Not only do you have to accomplish this mission with limited funds, but there are also often a limited number of hands to help along the way.

Wouldn’t it be great to just be able to afford marketing?

A beautiful yet functional website is essential to any business’s success, but it’s particularly crucial for non-profit organizations. Not only is it the best way to share information on your mission and update visitors on upcoming events and fundraising efforts, but it also increases your chances of attracting donors.

You need an attractive and functional website and the ability and security to process monetary donations. We develop a plan that fits your needs so you can meet your community’s needs.

Plan Left will also guarantee your site is accessible to as wide an audience as possible by keeping ADA web accessibility in mind. We’ve had a digital partnership with the Tennessee Disability Coalition, providing web security, maintenance, hosting, and support since 2016, so you know you’re in good hands.

Now that the foundation of your mission center is set with a functional and secure website, the goal is to increase visibility so the potential talent and donors you need can find it. Even if you’ve had an established website for years, if you haven’t had it search-engine optimized recently, there’s a chance it’s not coming up in relevant searches. Google’s algorithm changes constantly, and you could fall behind if you don’t have a team with the skills to implement the updates in real time.

Building interest in a non-profit organization takes time, but creative community outreach can help speed up the process. With social media marketing, you can set the stage for charity events, sponsored updates, and groups that encourage communication and participation from the community. Social listening in these groups could provide valuable information for the success of future fundraising events.

To boost event exposure and improve the chances of attendance, having a digital partner who can handle the creation and distribution of press releases and newsletters is priceless.

We know you probably don’t have many hands available to help since you rely on volunteers for most tasks. And to be honest, most volunteers are there to help with the physical operations on any given day, not to help with web development or email marketing.

Yet another benefit of having a digital partnership with Plan Left is that you don’t need a big marketing team because we step in and serve alongside you.

You’ll have access to an account manager, a systems administrator, a search marketing specialist, a paid media expert, a website developer, a designer, a branding expert, content marketers, social media specialists, software engineers, and app developers—all on a fractional basis.

You get access to a million dollar team without a million dollar payroll.
Plan Left will help make your mission a reality. We use best practices and lead acquisition calculators so you don’t waste a dime, and task automation and team augmentation minimize the number of employees needed. We understand you must account for every penny in a non-profit budget, so we only make a move once success is assured.