Time vs. Money vs. Client Demand
Companies usually bring in a Fractional CMO when they aren’t large enough for a full-time marketing executive, or they’ve had to make budget cuts that affected their marketing efforts. With money already stretched to their limits, the company still needs a marketing strategist who can deliver awareness, engagement, and revenue. Not to mention you have a hard deadline to work with and only so many hands to make it happen.
When you have to account for every penny, we provide cost-effective marketing tools, predictive calculators, and team augmentation. so you don’t waste a dime while still delivering the results your clients demand.
Sustainable & Budget Savvy
As a Fractional CMO, you’re expected to deliver exceptional knowledge, expertise, and collaboration within tight budgets and timelines. You have to:
- Build internal marketing processes that create sustainable foundations for continued success
- Create and execute marketing strategies with a focus on lead and revenue generation
- Establish KPIs, metrics analysis, and optimization reporting to improve brand reputation and visibility without suffering from data overwhelm
We’re Here to Help
Until now, you’ve handled everything on your own because the company that contracted your Fractional CMO services is otherwise focused on running their business. That’s where Plan Left comes in. Some of the marketing services we provide include:
SEO & Search Marketing
With high-quality content and targeted keywords, we help your clients build credibility and improve their websites’ visibility in search results to attract more traffic.
Branding
We’ll explore your clients’ mission, values, voice, messaging, and market position so we can help them stand out from their competitors and build valuable loyalty with their customers.
Email Marketing
Maintain contact with every customer regardless of where they are in the buyer’s journey with personalized emails tailored to each contact’s interests and behaviors.
Content Marketing
With content marketing, Plan Left helps bring more traffic to your clients’ websites, generate leads, and establish their brand as an authority in their industry.
Content Creation
Every word should captivate, inform, and inspire. In an era of dwindling attention, only content that genuinely connects will rise above the rest.
Backlinks
We can help you boost backlinks so it appears that everyone is talking about your clients’ brands.
PPC
With monitoring, testing, and refinement of campaigns, maximize the benefits of PPC advertising, increase your clients’ brand exposure, and give them a competitive advantage.
Local SEO
We help you optimize your clients’ on-page and off-page presence to target consumers in their area so they can reach buyers with their products when they’re ready to make a purchase.
Social Media Marketing
We’ll help determine the best platforms for your clients’ targeted audiences, create content that will convince and convert, and drive traffic to their websites through curated posts.
Newsletters
With regular, relevant announcements and offers, your clients can remain top of mind with buyers at all times.
Press Releases
Increase credibility, drive traffic to your clients’ websites, and boost brand awareness with announcements about their brands, products, and services.
Design
Design is all about visually communicating ideas. We make sure logos, imagery, and website designs truly reflect your clients’ brands.
Seamless Integration & Development
A big ask for a Fractional CMO is web design and development, and while some can provide that service on their own, Plan Left is here to help when you can’t.
That’s what we did for well-known food brand Swaggerty’s Farm, and they saw their brand grow 258% in just three years.
Websites Your Clients Dream About
Our experienced team of web developers can create easy-to-use turnkey WordPress websites as well as highly customizable Drupal-developed sites that combine marketing control, content flexibility, and system capabilities to give your clients complete control over their digital content.
Avoid Fragmented Systems
If your client recently launched a new website and isn’t sure they want to spend more money on a redesign, ask if they’re seeing the traffic they hoped. Are they able to update the website with current information easily? Do their preferred third-party apps and platforms work with their current setup?
Fragmented systems or third-party marketing tools and apps that don’t integrate with their website can cause a loss in productivity, degraded functionality, and issues with data collection.
Don’t Take Our Word for It
Just ask The General Board of Higher Education and Ministry (GBHEM). They came to us after experiencing a decline in traffic and myriad performance and security issues. Their main Drupal site had been failing along with several sub- and micro-sites that needed to be included in the GBHEM’s primary domain. Doing so improved their content strategy and audience reach.
Their dedication to customer satisfaction sets Plan Left apart. They went above and beyond to ensure that I was satisfied and genuinely thrilled with the result. I appreciate their attention to detail, technical prowess, and commitment to delivering quality throughout the process.
— Bernadette Smith
Deliver More With Less
As a Fractional CMO, you’re often working on your own for these companies when, in reality, you need a “team” that you can rely on in any situation, regardless of business type, industry, size, or needs. Plan Left is that team. Since we’ve provided marketing and development services for industries ranging from food manufacturing to tourism, we can fill the gaps in any project.
Our digital partnership with Humphreys County resulted in enormous growth for Humphreys County’s revenue as well as:
106%
Increase in user numbers
253%
INCREASE IN PAGE VIEWS
ROI-Based Marketing
When you’re already juggling several other projects, taking on everything each client needs will be hard without letting something else fall to the wayside. With ROI-based marketing strategies, cost-effective tech and tools, custom automation software, and team augmentation, you’ll never have to worry about going over budget or missing a deadline again.
Explore these related case studies.
Swaggerty Sausage Company, Inc. experienced immense success with a custom website serving as only one piece of the overall strategy for exposure, engagement, and sales growth.
This food manufacturing and CPG brand increased their customer reach after implementing a loyalty hub and incentive program powered by Drupal and Landmark CRM.
A new brand, a fresh voice, team augmentation, and a client who trusted us to get it right the first time resulted in big gains for Humphreys County.
Ready to impress every client with powerful marketing technology and team augmentation?
What we did for Swaggerty Sausage Company, Inc. and other clients, we can do for you.
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