Waldrop’s New Website and Custom App Revolutionize Business

Case Study

Proprietary Customized App Gives Waldrop Company Secure File Sharing Capabilities

With three distinct projects to manage—including website development, a proprietary app, and an improved content strategy—Plan Left exceeded Waldrop Company’s expectations.

Waldrop home page viewed on Mobile, Table, Laptop, and Desktop devices.

A new website and a custom app set Waldrop Company on a path to increased success.


Increase in page views


Increase in pages
per session


Improvement in bounce rate

A person sits at a computer inside a manufacturing building looking at the Waldrop website.

Before We Started

Waldrop Company approached Plan Left with an outdated website without full mobile responsiveness, very little content for SEO or informational purposes, and the need for a file-sharing app. The three distinct needs overlapped, requiring the three projects to perfectly mesh though started and completed at different times.

After We Were Done

Waldrop Company has an attractive website with the latest codebase. It’s fully responsive for any device both now and in the future. The SEO strategy and additional content has boosted the site’s appearances in search results and helped the site gain relevance for new keywords. Their file-sharing app is proprietary, meaning all information is secure without any chance of third-party providers gaining access.

Person holds a tablet standing in the aisle of a warehouse looking a the Waldrop Solutions webpage.
Website developer sits with an open laptop, computer code on the screen

Custom Drupal Development, Custom App Development, and Content Marketing

An outdated website really can cost you more than you’d pay for a new one. In this case, custom Drupal development and a content marketing strategy helped eliminate several search engine optimization issues so that Waldrop Company could begin to reclaim some of the authority they’d lost with poorly developed content and a site that wasn’t optimized for mobile devices. With their new site, the custom app designed for sharing large files between the company and their clients was just icing on a delicious cake.

The Problem

The site Waldrop Company approached Plan Left with had been built in 2012. The codebase, though well built for that time period, was now outdated, requiring a full rebuild of the site to achieve the most recent coding standards. The site also had only nineteen pages of content, which was insufficient for any sort of search engine optimization. As a specialized industry, a majority of keywords that were related to the Waldrop Company and competitors generated a low monthly search volume. Finally, they needed a file-sharing solution that was secure and proprietary.

Open laptop with the About Waldrop Company webpage visible.
Person holds mobile phone with Waldrop Complete Automation Systems webpage in view.

The Plan

A full website rebuilt, complete with a content strategy for both SEO and consumer education, was first on the list. Mobile responsiveness would solve many of the SEO issues before content is even addressed. The current content would be expanded or replaced for higher quality while focusing on specific keywords and search terms for a more competitive organic search stance. A custom file-sharing app with administrative sign in would solve the problem for file sharing between Waldrop Company and customers, keeping all information secure and in house.

The Results

Waldrop Company’s website now attracts the right buyers at the right time with relevant content and a robust SEO strategy.

Waldrop Complete Automation Systems webpage view with content.

The Plan Left Advantage

Various meats on a platter with whole eggs and a bread basket on a table.

Drupal Development

Drupal’s open-source platform makes it possible for Plan Left to deliver a website with eye-popping design and unparalleled data management.


With high-quality content and targeted keywords, we help you build credibility and improve your website’s visibility in search results to attract more traffic.

Custom App Development

With the right app, you can tap into the growing base of smartphone and tablet users, provide a dedicated and optimized experience for customers, and generate revenue directly from the app.

Content Marketing

With content marketing, Plan Left helps bring more traffic to your website, generate leads, and establish your brand as an authority in your industry.

Need a custom app or website to give 
your brand a boost?

What we did for Waldrop Company, we can do for you.