Waldrop’s New Website and Custom App Revolutionize Business
Proprietary Customized App Gives Waldrop Company Secure File Sharing Capabilities
With three distinct projects to manage—including website development, a proprietary app, and an improved content strategy—Plan Left exceeded Waldrop Company’s expectations.
A new website and a custom app set Waldrop Company on a path to increased success.
77%
Increase in page views
90%
Improvement in bounce rate
Before We Started
Waldrop Company approached Plan Left with an outdated website without full mobile responsiveness, very little content for SEO or informational purposes, and the need for a file-sharing app. The three distinct needs overlapped, requiring the three projects to perfectly mesh though started and completed at different times.
After We Were Done
Waldrop Company has an attractive website with the latest codebase. It’s fully responsive for any device both now and in the future. The SEO strategy and additional content has boosted the site’s appearances in search results and helped the site gain relevance for new keywords. Their file-sharing app is proprietary, meaning all information is secure without any chance of third-party providers gaining access.
Custom Drupal Development, Custom App Development, and Content Marketing
An outdated website really can cost you more than you’d pay for a new one. In this case, custom Drupal development and a content marketing strategy helped eliminate several search engine optimization issues so that Waldrop Company could begin to reclaim some of the authority they’d lost with poorly developed content and a site that wasn’t optimized for mobile devices. With their new site, the custom app designed for sharing large files between the company and their clients was just icing on a delicious cake.
The Problem
The site Waldrop Company approached Plan Left with had been built in 2012. The codebase, though well built for that time period, was now outdated, requiring a full rebuild of the site to achieve the most recent coding standards. The site also had only nineteen pages of content, which was insufficient for any sort of search engine optimization. As a specialized industry, a majority of keywords that were related to the Waldrop Company and competitors generated a low monthly search volume. Finally, they needed a file-sharing solution that was secure and proprietary.
The Plan
A full website rebuilt, complete with a content strategy for both SEO and consumer education, was first on the list. Mobile responsiveness would solve many of the SEO issues before content is even addressed. The current content would be expanded or replaced for higher quality while focusing on specific keywords and search terms for a more competitive organic search stance. A custom file-sharing app with administrative sign in would solve the problem for file sharing between Waldrop Company and customers, keeping all information secure and in house.
The Results
Waldrop Company’s website now attracts the right buyers at the right time with relevant content and a robust SEO strategy.
The Plan Left Advantage
Need a custom app or website to give your brand a boost?
What we did for Waldrop Company, we can do for you.
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