Since the merger, Guardian Access Solutions’ YoY numbers have been significantly better than ACS’s alone. Total users and new users were approximately 20% more, page views increased by 9,000, and the engagement rate increased.
Plan Left also introduced event tracking for Guardian Access Solutions. Now they can monitor first visits, scrolls, and clicks. The new Guardian Access Solution website performs better in every KPI than ACS’s.
Paid search campaigns pulled in an intense 550k impressions for April, a 400% increase in interactions, and a good industry CTR. The campaigns also boasted a competitive CPM and CPC.
Guardian Access Solution’s Florida ad campaign has a strong 4% interaction rate, while their Nashville ad campaign is almost 3% and growing.