Swaggerty Sausage Company, Inc. Grows 258%
Drupal Development Gave Swaggerty Marketing Control, Content Flexibility, and System Capabilities
Swaggerty Sausage Company, Inc. experienced immense success through several initiatives introduced by Plan Left, with a custom website serving as only one—though major—piece of the overall strategy for exposure, engagement, and sales growth.
Custom Drupal Development Allows Swaggerty’s to Connect With Customers.
Through several initiatives introduced by Plan Left, the Swaggerty’s brand experienced an unprecedented period of growth.
20%
Increase in revenue.
290%
Increase in sessions.
Before We Started
Plan Left performed a comprehensive technical audit of Swaggerty’s front-end site, prioritizing the brand’s need to have total control and ownership over all assets, updates, changes, and communication through the CMS.
Plan Left’s technical audit exposed a number of issues affecting the brand, the most pressing being the proprietary nature of the Cold Fusion website, which left the brand at the mercy of a single developer.
After We Were Done
The new website development allowed for the addition of ever-changing products, product information, recipes, and other consumer-friendly content. This ability to update the website on a regular and ongoing basis had a positive effect on the site’s search engine optimization.
Drupal, Web Design, SEO, and Hosting
Our custom Drupal development gave our client total control over their digital content, so Swaggerty’s Farm can easily access and navigate their own marketing assets with new pages, products, recipes, and other consumer-friendly content.
Our focus on SEO meant that, within the first year, the client experienced an increase in website traffic, along with higher search engine rankings, and a broader, more diverse audience.
When these are coupled with our enterprise-level hosting service, Swaggerty’s Farm can rest assured that their website is always online and always secure.
The Problem
The previous website development for Swaggerty’s consisted of a proprietary storefront built on a Cold Fusion foundation. The web designer built and maintained it on a strict budget over the course of several years, but the website couldn’t—and didn’t—evolve as better technology became available.
As such, the brand, which needed full control and ownership over all assets, updates, changes, and communication through the CMS, was at the mercy of the developer. Their understanding that a strong, functional CMS is a strategic marketing asset opened the door to a host of new possibilities.
Working so closely with a dynamic team of passionate and smart developers has helped me keep jobs on budget. They’re like an extension of our business, not just a product or service provider.
— John Gladney,
Swaggerty’s Farm® Marketing
The Plan
With custom Drupal design and development, Swaggerty’s finally had access to a marketing hub where the company could share marketing materials and access their own marketing assets. Plan Left also created dynamic retail and food-service product catalogs with respective B2C and B2B emphases.
The Results
Swaggerty Sausage Company, Inc.’s bottom line is growing, and this is a direct result of the control, flexibility, and marketing capabilities their Drupal website design and development from Plan Left offers.
The Plan Left Advantage
Ready for the Ultimate in Control and Flexibility With Your Own Drupal Website?
What we did for Swaggerty’s Farm, we can do for you.
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