A Step Above Sees 141% Increase in New Website Visitors

The current owner acquired A Step Above a few years ago, and with the company came an outdated website with a decade-old SEO strategy attached. Concerned that consumer trust would be affected by inaccurate content on the website, especially since business had slowed, Plan Left was tasked with providing a quick solution. Very quick. Less than a month, to be exact.

A solid, functional, beautiful turnkey website was delivered. Traffic is up due to an improved SEO strategy and a paid media campaign to boost brand awareness. Revenue also shows signs of recovery less than one month after the new website and ad campaign launch.

A custom website takes time, but you do have options. A beautiful, functional website from Plan Left provides everything you need for a home services company. We select themes that work for your business and customize them specifically to your needs. Within days, you’ll have a search engine optimized website ready to drive traffic to your brand so you can start building more revenue.

The website for A Step Above was created more than ten years ago. While still functional and attractive, the information was out of date due to an acquisition, and the SEO strategy had been created for Google algorithms from over a decade ago. Consumer trust may have begun to wane due to inaccurate information—including the owner’s name and several services that had either changed or were no longer available. The new owner needed a quick turnaround on a new website design with the latest search engine optimization so he wouldn’t lose any more business.

A custom site would take too long and cost too much, but Plan Left’s turnkey website design was the answer. Using pre-set themes, we could customize colors, branding, and components for a fresh site in a short amount of time. Updating the SEO strategy was next, to make sure traffic would keep coming to the new site. Finally, to give the business a boost, a paid search ad campaign was devised and launched.