Through our work with larger clients, we identified a critical gap in the marketing technology landscape: mid-market and growing enterprises needed sophisticated personalization and automation capabilities traditionally only available in prohibitively expensive platforms like Marketo or Pardot.

These organizations faced a challenging dilemma:

• Invest hundreds of thousands in enterprise platforms with significant 
implementation overhead
• Cobble together multiple disconnected tools that couldn’t scale with their 
growing databases
• Accept limited personalization capabilities that hampered marketing effectiveness

We recognized an opportunity to leverage our technical expertise to democratize enterprise-grade personalization technology.

Rather than simply customizing existing platforms, we engineered Landmark from the ground up as a robust personalization engine and marketing CRM designed specifically for organizations with extensive databases (100,000+ users) and complex integration needs:

• We built a scalable architecture capable of handling large databases without performance degradation
• We developed an extensive API and webhook system that enables virtually unlimited integration possibilities
• We created advanced personalization tools that rival or exceed the capabilities of platforms costing 5-10x more
• We designed flexible implementation pathways that accommodate unique organizational structures and technical ecosystems

Landmark represents our highest level of technical achievement in 
several critical areas:

• Database Architecture: We engineered a system that maintains performance 
even with hundreds of thousands of user records
• API Development: We built a comprehensive REST API that enables seamless integration with virtually any external system
• Personalization Logic: We created sophisticated personalization rules that can segment and target users across multiple dimensions
• Custom Integration Framework: We developed a webhook system that allows 
for real-time data synchronization across platforms
• Enterprise Security: We implemented bank-level security protocols to protect sensitive marketing and customer data

The evolution of Landmark demonstrates our ability to conceive, architect, and 
deliver enterprise-grade solutions:

1. We identified the limitations in existing enterprise marketing platforms
2. We architected a solution that addressed these limitations while remaining 
cost-effective
3. We built a platform that scales from mid-market to enterprise without compromising capability
4. We developed implementation processes that minimize disruption while maximizing adoption

Our implementation for Swaggerty’s showcases the power and flexibility of our Landmark platform. When they approached us for a loyalty program, they needed:

• A system capable of managing their large and growing customer database
• Sophisticated personalization to deliver targeted loyalty incentives
• Seamless integration with their existing technology infrastructure
• Custom development capabilities for unique loyalty features

Rather than forcing them into a rigid platform, we leveraged Landmark’s flexibility to create a custom loyalty hub that drove measurable business results while maintaining the technical efficiency of a productized platform.

Landmark exemplifies our ability to engineer sophisticated enterprise solutions:

• Technical Depth: We architected a platform that handles complex data operations at scale
• Enterprise Vision: We created a solution that addresses the specific needs of growing organizations
• Integration Expertise: We built systems that work within complex technology ecosystems
• Personalization Mastery: We developed personalization logic that drives measurable marketing results
• Cost Innovation: We engineered enterprise capability at mid-market price points

Visit our Landmark product page to explore how we’ve made enterprise-grade personalization accessible to organizations previously priced out of the market.