Through our work with larger clients, we identified a critical gap in the marketing technology landscape: mid-market and growing enterprises needed sophisticated personalization and automation capabilities traditionally only available in prohibitively expensive platforms like Marketo or Pardot.

These organizations faced a challenging dilemma:

• Invest hundreds of thousands in enterprise platforms with significant 
implementation overhead
• Cobble together multiple disconnected tools that couldn’t scale with their 
growing databases
• Accept limited personalization capabilities that hampered marketing effectiveness

We recognized an opportunity to leverage our technical expertise to democratize enterprise-grade personalization technology.

Rather than building from scratch, we identified the potential in Mautic—a powerful open source marketing automation platform—and productized it into Landmark, creating a robust personalization engine and marketing CRM designed specifically for organizations with extensive databases (100,000+ users) and complex integration needs:

• We built a robust hosting infrastructure that enables Mautic to handle large databases without performance degradation
• We handle the complex installation and setup requirements, managing everything from URL shortening to bounce protocol management
• We integrate custom features like email and physical address validations to enhance functionality
• We provide implementation support that accommodates unique organizational structures and technical ecosystems

Landmark represents our highest level of technical achievement in productizing and enhancing open source technology across several critical areas:

• Hosting Infrastructure: We built scalable infrastructure that maintains performance even with hundreds of thousands of user records
• Complex Setup Management: We handle technical requirements from URL shortening to bounce protocol management and custom validation integrations
• API Integration: We leverage Mautic’s comprehensive REST API to enable seamless integration with virtually any external system
• Enterprise Security: We implement bank-level security protocols to protect sensitive marketing and customer data

The evolution of Landmark demonstrates our ability to identify, enhance, and productize open source solutions for enterprise needs:

1. We identified the potential in Mautic’s open source marketing automation platform
2. We productized and enhanced the solution to address enterprise limitations while remaining cost-effective
3. We built upon Mautic’s foundation to create a platform that scales from mid-market to enterprise without compromising capability
4. We developed implementation processes that minimize disruption while maximizing adoption of the enhanced platform

Our implementation for Swaggerty’s showcases the power and flexibility of our Landmark platform. When they approached us for a loyalty program, they needed:

• A system capable of managing their large and growing customer database
• Sophisticated personalization to deliver targeted loyalty incentives
• Seamless integration with their existing technology infrastructure
• Custom development capabilities for unique loyalty features

Rather than forcing them into a rigid platform, we leveraged Landmark’s flexibility to create a custom loyalty hub that drove measurable business results while maintaining the technical efficiency of a productized platform.

Landmark exemplifies our ability to engineer sophisticated enterprise solutions:

• Technical Depth: We architected a platform that handles complex data operations at scale
• Enterprise Vision: We created a solution that addresses the specific needs of growing organizations
• Integration Expertise: We built systems that work within complex technology ecosystems
• Personalization Mastery: We developed personalization logic that drives measurable marketing results
• Cost Innovation: We engineered enterprise capability at mid-market price points

Visit our Landmark product page to explore how we’ve made enterprise-grade personalization accessible to organizations previously priced out of the market.