Pinterest Users Will Spend More on Products & Services

Pinterest stands out as a unique platform with immense potential for eCommerce businesses. While many brands focus their efforts on Instagram and Facebook, Pinterest offers a highly engaged user base with a strong inclination toward product discovery and purchasing.

Why Pinterest Matters for eCommerce

Pinterest isn’t just another social network – it’s a visual discovery engine where users actively seek inspiration for their next purchase. With over 522 million monthly active users worldwide, the platform provides businesses with a vast audience eager to engage with branded content and products.

 

What sets Pinterest apart is the mindset of its users. Unlike other social platforms where people scroll mindlessly, Pinners come with intent. They’re looking for ideas, planning projects, and most importantly, discovering products to buy.

The Power of Pinterest’s User Base

Pinterest users aren’t just window shopping – they’re ready to spend. Here are some compelling statistics that highlight the platform’s eCommerce potential:

• Pinterest users spend 2x more monthly than users on other platforms
• 89% of weekly Pinners use the platform for purchase inspiration
• 80% of weekly Pinners have discovered a new brand or product on Pinterest
• 98% of Pinners report trying new things they find on the platform

These numbers paint a clear picture: Pinterest users are not only open to discovering new brands, but they’re also more likely to make purchases based on what they find.

Unique Features for eCommerce Success

Pinterest offers several features tailored for eCommerce businesses:

• Product Pins: These special pins include real-time pricing, availability, and product information, making it easy for users to shop directly from the platform.
• Shop the Look Pins: Perfect for fashion and home decor brands, these pins allow users to identify and purchase specific items within an image.
• Catalogs: Businesses can upload their entire product catalog, making it simple to create shoppable Product Pins at scale.
• Pinterest Lens: This visual search tool allows users to find products similar to ones they’ve photographed in real life, opening up new possibilities for product discovery.

Pinterest eCommerce Strategy

To harness the full potential of Pinterest for your eCommerce business, consider the following:

• Create a Business Account: This gives you access to analytics, advertising options, and other business-specific features.
• Optimize Your Profile: Use keywords in your profile description and board titles to improve searchability.
• Develop a Consistent Visual Style: Pinterest is all about aesthetics. Ensure your pins align with your brand identity and stand out in users’ feeds.
• Use Rich Pins: These automatically sync information from your website to your pins, keeping product details up-to-date.
• Engage with Your Audience: Respond to comments, repin user-generated content, and create boards that resonate with your target market.
• Leverage Pinterest Ads: Promoted Pins can help you reach a wider audience and drive traffic to your eCommerce site.
• Analyze and Adjust: Use Pinterest Analytics to track your performance and refine your strategy over time.

The Future of Pinterest and eCommerce

As Pinterest continues to grow, it’s clear that the platform is doubling down on its eCommerce capabilities. With features like in-app checkout on the horizon, the line between inspiration and purchase is becoming increasingly blurred.

For eCommerce businesses, this presents an unprecedented opportunity to connect with consumers at every stage of their buying journey – from initial inspiration to final purchase.

 

By understanding the unique spending habits and preferences of Pinterest users, businesses can create targeted strategies that drive conversions and foster long-term customer relationships. As the platform grows and introduces new features, those who establish a strong presence now will be well-positioned to reap the benefits in the future. And since 97% of Pinterest searches are unbranded, it’s the perfect platform for smaller brands to get in front of consumers in the early stages of their buying journey.