More and more consumers are using mobile phones to search for products and businesses, keep up with their daily news, stay in contact with friends and family, and even do their shopping. They can do these things because businesses make themselves accessible by mobile devices. If these companies weren’t rocking the mobile marketing, no one would find them, get to know them, or buy from them.
With that in mind—the understanding that 80% of consumers use the internet on a phone, 47% use a tablet, and 37% even use their gaming systems—it’s important to focus on your mobile marketing tactics. Are you? Are you really paying attention to the technology needed for mobile marketing? Let’s take a look:
We’ve mentioned omnichannel marketing before, but maybe we didn’t mention how important it is. Buyers should see you everywhere, from direct mail to social media. If you get permission to send texts, then make sure you keep that channel of communication open. Give great offers, which don’t necessarily have to be discounts or coupons. Anything your users will find valuable is an offer you can provide by text.
Local businesses often wonder how they could possibly make an impression on their potential buyers. The internet seems perfect for helping to market national and international businesses, but how can you reach the guy next door? Well, push notifications are perfect for the guy next door—or anyone else who gets close to your business, in fact. If you’re having a sale or want to offer first-time customers a discount, let them know by alerting their phones when they travel within a certain distance of your store. Believe it or not, 84% of millennials will act on push notifications.
You have to make the offer worth the information a customer is willing to give you. Not everyone is happy sharing their location information. However, Google has discovered that 83% of women will give up that information for $25 discounts or credit.
Take Advantage of the Seasons
Sometimes you may have trouble thinking of reasons to reach out to your buyers. Take a page from Starbucks and send out messages, gifts, and discounts just because the season changes. This will help you get through those months without big holidays. Send by push notifications to all buyers, regardless of where they are, or drop notes into their email inbox or text message inbox.
Be Aware of Your Audience
A lot of businesses make the mistake of selling to the wrong buyers persona. Take the car industry for example. We all know men love their cars, so marketing to men seems like a no brainer, right? Except, of course, for the fact that women influence more than 65% of car purchases. The same goes for groceries, healthcare, clothing, and even personal care products. In fact, women areresponsible for 80% of purchasing decisions. If you’re not gaining any traction with your mobile marketing messages, maybe it’s time to reevaluate who should receive them.
These are all tactics you can put into action right away, but only if you’re determined to grow your mobile marketing this year. To discover how much mobile marketing could change and grow your business, give us a call.