Words hold immense power. When wielded by someone who understands that power, the effects can be transcendent. Now, imagine that power unleashed upon your business. Wouldn’t you use words to make people do anything you wanted them to do? Well, you can. These words will help you.

Building Awareness

You’ve just gained a potential buyer’s attention for the first time. How can you ensure that they’ll continue to pay attention to your brand? Get them to sign up for your newsletter!

While a purchase is the end goal, you often need to walk your buyers through several microconversions. Registering for email lists, newsletters, and memberships puts buyers right where you need them. So, how do you convince them that they want to register with your company? Imply exclusivity. If users believe they’re unique, they’re more likely to act. Some words to use include:

  • Exclusive
  • Limited availability
  • Insider
  • Invitation only

Consideration Phase

Once you’ve caught the attention of your buyers, it’s time to educate and inform. With the assistance of a few key power words, you can also use this time to convince. As you did when you cast a wide net to gather in potential customers, you must continue showing the value of your products or services with some very specific words. These words should convey the importance of the content you’re sharing, with terms like:

  • Understand
  • Improve
  • Trust
  • Discover
  • Profit
  • Learn
  • Powerful
  • Complete
  • Immediately

Make the Decision

If buyers are still on the fence, they may need a few particular words that get them moving. If you’re providing a special discount or deal to brand new buyers, make sure they understand how rare the opportunity really is. Some of the words that imply scarcity include:

  • Limited time
  • Today only
  • Supplies limited
  • Ends soon

Remove Doubt

Now, you have those buyers right where you want them, with hands on their wallets. Still, they hesitate, and you know why. They’re concerned that they’re about to take part in something that’s too good to be true. You can ease those fears by conveying the lack of risk in purchasing your products or services. The words that remove doubt include:

  • Authentic
  • Certified
  • Unconditional
  • Guaranteed
  • No obligation
  • Secure
  • Trial
  • Best-selling

There is one word that transcends all others when convincing a buyer, and that word is FREE. Free shipping, free trial, free sample, free gift, free with purchase… Any time you use this word, it adds even more power to any of the words listed above. People still love free. Just be careful when and how you use itAs an opener or introduction, the word sounds too good to be true. When used during decision phases, however, it could be the tipping point straight into a purchase.

How often are you using these power words in your copy? Are you missing opportunities to convince buyers? Don’t let any opportunity pass you by. If you need some help creating punchy copy that converts, we’re always here to help.

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