Walker360 Sees a 90% Lift in Website Engagement Time and 18% More Conversions.

Case Study

Plan Left’s Focused Adwords Campaign Creates Impactful Conversions in the Print Marketing Industry

Digital marketing felt like throwing money away. Plan Left’s data-driven approach transformed it into measurable growth.

320%

in Search Relevance and Total Keywords

78.6%

increase in total web sessions

70.9%

increase in Organic Traffic Sessions

Before We Started

Walker360, a top-tier commercial printing company with over 75 years of experience in Alabama, was struggling to effectively promote their diverse printing and marketing services online.

Despite being in the top 1% of printing companies nationwide, their digital marketing efforts weren’t generating qualified leads or meaningful engagement.

This disconnect between their exceptional print expertise and underwhelming digital marketing performance was limiting their ability to reach new markets and expand their customer base beyond traditional channels.

After We Were Done

Walker360 now operates with an optimized digital marketing approach.

Their Adwords campaigns have transformed from an underperforming expense into a predictable lead generation engine that consistently delivers qualified prospects interested in their printing services.

This enhanced digital foundation has established a sustainable pipeline of qualified leads.

With comprehensive performance tracking and clear attribution, Walker360 now has complete visibility into their digital marketing ROI, allowing for confident decision-making and strategic resource allocation to their most effective channels.

Adwords Campaign Optimization

Plan Left built targeted, text-based Google Ads campaigns that target people specifically searching for commercial printing services.

This gave Walker360 a steady stream of qualified leads instead of the unpredictable results they had before.

The Problem

Walker360’s existing digital marketing efforts were failing to promote their comprehensive printing services.

Their Adwords campaigns suffered from poor targeting and generic messaging that didn’t speak to the needs of potential customers. The traffic they generated wasn’t properly qualified, resulting in visitors who weren’t seeking their specific printing services like direct mail, variable data printing, or commercial print production.

Without proper conversion tracking and attribution, they couldn’t measure which digital marketing efforts were effectively generating leads. These combined factors resulted in wasted marketing budget and missed opportunities to connect with potential customers.

The Plan

Plan Left developed a comprehensive strategy to transform Walker360’s digital marketing performance, focusing on text-based Adwords campaigns targeting commercial print buyers.

We conducted extensive keyword research to identify high-intent search terms related to commercial printing, direct mail, variable data printing, and print-on-demand services-all key offerings in Walker360’s service portfolio.

Our team created highly targeted ad groups with compelling ad copy that addressed the needs of Walker360’s ideal printing customers. Each campaign aligned with specific service offerings like business printing, book production, mailing services, and print-on-demand solutions.

We implemented sophisticated attribution systems to measure lead generation and conversions. Simultaneously, we optimized the website’s conversion pathways to ensure seamless transitions from ad click to request for printing quotes or consultations.

The Results

The optimization of Walker360’s text-based Adwords campaigns delivered exceptional results for their commercial printing business.

The campaigns achieved a remarkable 5.3+ interaction rate, significantly outperforming the industry average of 1.9, demonstrating the effectiveness of our targeted messaging to potential print buyers.

These high-performing campaigns generated more than 100 directly attributed new printing leads in the past year, representing an 18% year-over-year increase in conversions. The improved targeting also attracted higher quality traffic, with a 12% increase in new users exploring Walker360’s printing capabilities and service offerings.

Most impressively, visitor engagement with Walker360’s print services content showed dramatic improvement, with a 90% increase in average engagement time, indicating that visitors were finding relevant information about the company’s printing services.

This enhanced engagement translated directly to business results, with total conversion events increasing by 34%, including form completions requesting print quotes and detailed exploration of their service offerings.

The Plan Left Advantage

Adwords

Plan Left puts your business at the top of search results where customers are looking. We create Google Adwords campaigns that bring in quality visitors, stay within your budget, and deliver better results than your competitors.

Team Augmentation

We lend you our team members to train your team members so you can make the most of your new technology.

SEO

With high-quality content and targeted keywords, we help you build credibility and improve your website’s visibility in search results to attract more traffic.

WordPress Development

WordPress makes search engine optimization easy and gives the ability to extend your website’s functionality beyond the usual themes with existing or custom plug-ins.

If your Google Ads aren’t bringing in qualified leads, let’s talk about building campaigns that actually work for your business.