TrussPoint’s New Branding and Website Results in 54% Increase in Homepage Views and 115% increase in Organic Search

Case Study

Plan Left Delivered Immediate Results with Strategic Branding and a new Digital Presence for this Commercial Roofing Company

Operating without distinct branding made differentiation impossible. Plan Left established their specialized market identity.

39%

increase in Sessions

115%

Increase in Organic Search

33%

increase in Total Users

Before We Started

Trusspoint Roofing & Exterior is a commercial roofing company that faced significant challenges in establishing their distinct market position.

Without defined branding or a dedicated website, Trusspoint struggled to differentiate themselves in the specialized commercial roofing sector. Their digital presence was essentially non-existent, causing them to miss valuable opportunities to connect with commercial clients searching for reliable roofing partners.

Without dedicated marketing assets, Trusspoint relied heavily on word-of-mouth and direct outreach, limiting their growth potential in the competitive commercial roofing market.

After We Were Done

Trusspoint Roofing & Exterior now commands a professional, authoritative presence in the commercial and HOA roofing space.

Their new website serves as a powerful business development hub specifically tailored to the needs and concerns of property managers and HOA boards. The strategic digital foundation has immediately boosted their visibility among their target audience, creating a direct channel for commercial prospects to discover and engage with their services.

This transformation has positioned Trusspoint as a distinct, specialized service provider equipped to address the unique requirements of commercial roofing projects and HOA maintenance programs.

Branding & Website Development

By establishing a distinct brand identity and creating a dedicated commercial-focused website, Plan Left transformed Trusspoint Roofing & Exterior from an undefined division into a specialized market leader, driving immediate traffic growth and positioning them for sustained success in the competitive commercial roofing sector.

The Problem

Trusspoint Roofing & Exterior lacked the distinct branding necessary to communicate their specialized focus and expertise. Without a dedicated website, Trusspoint had no effective platform to showcase their commercial project portfolio, outline their specialized services, or address the specific concerns of property managers and HOA boards.

This absence of targeted marketing assets meant potential clients had no way to find or evaluate Trusspoint online-a significant disadvantage in a sector where digital presence increasingly drives business development.

The company needed a strategic solution that would establish their unique identity while still maintaining appropriate connection to their parent company’s established reputation.

The Plan

Plan Left developed a comprehensive strategy to establish Trusspoint’s market presence through powerful branding and a purpose-built website.

We began with extensive research into the commercial roofing sector, specifically analyzing how property managers and HOA boards evaluate and select roofing partners. This informed our branding process, where we crafted a distinct visual identity that communicated professionalism, reliability, and specialized expertise.

With branding established, our team designed and developed a website specifically engineered for Trusspoint’s commercial audience. We architected the site to highlight their commercial project portfolio, specialized services, and particular value propositions for property managers.

The Results

Just one month after implementation, the new digital presence generated a 45% increase in user traffic. This substantial growth demonstrates how quickly the new brand and website established Trusspoint in their target market, connecting them with a significantly expanded pool of potential commercial clients.

Even more telling was the 54% increase in homepage pageviews during the same period, indicating stronger engagement with Trusspoint’s core messaging.

The rapid acceleration in both traffic and engagement demonstrates how effectively the new brand and website are positioning Trusspoint as specialists in the commercial and HOA roofing sector.

By establishing a distinct identity and dedicated platform for their commercial services, Trusspoint has transformed their market presence from an afterthought to a focused, specialized offering that resonates with property managers and HOA boards.

The Plan Left Advantage

Various meats on a platter with whole eggs and a bread basket on a table.

WordPress Development

WordPress makes search engine optimization easy and gives the ability to extend your website’s functionality beyond the usual themes with existing or custom plug-ins.

SEO

With high-quality content and targeted keywords, we help you build credibility and improve your website’s visibility in search results to attract more traffic.

Branding

We’ll explore your mission, values, voice, messaging, and market position so we can help you stand out from your competitors and build valuable loyalty with your customers.

Team Augmentation

We lend you our team members to train your team members so you can make the most of your new technology.

If you’re operating without clear branding or a dedicated website that showcases your expertise, let’s talk about establishing your market identity.