Swaggerty’s Sausage Sees 74% Increase in Product Page Views When Fragmented Digital Experience is Connected

Swaggerty’s Sausage, a respected name in the food industry, was struggling with a fragmented digital ecosystem that failed to serve both their consumer-facing and broker/retail channels effectively.

Their main website lacked the modern functionality needed to showcase products, while their loyalty program operated on a disconnected platform creating a disjointed customer experience.

Their e-commerce presence was underdeveloped, limiting direct sales opportunities. On the broker side, their sales resource portal lacked the robust tools needed to effectively sell Swaggerty’s products to grocery retailers, while their careers site was inefficient for talent recruitment.

This fragmented approach created disconnected experiences for both consumers and retail partners, limiting Swaggerty’s ability to grow in both markets simultaneously.

Following Plan Left’s comprehensive digital transformation, Swaggerty’s Sausage now operates with a cohesive, modern ecosystem that powerfully supports both consumer and retail partnerships. Their reimagined main website serves as an engaging hub that effectively showcases their product line, while the integrated loyalty program strengthens customer relationships.

Their Shopify store provides a seamless direct purchase experience, complemented by an engaging newsletter that keeps the brand top-of-mind.

For their broker network, the sales resource portal has transformed into a powerful tool that equips partners with everything needed to successfully place Swaggerty’s products in retail stores, while their streamlined careers site efficiently attracts talent.

Plan Left orchestrated a complete digital transformation for Swaggerty’s Sausage, developing and managing six interconnected yet specialized outlets: their main brand website, loyalty program portal, careers application system, sales resource portal for brokers, Shopify e-commerce store, and customer newsletter.

Swaggerty’s Sausage faced distinct challenges across their consumer and retail partner digital touchpoints.

For consumers, their main website failed to effectively showcase products or tell their brand story, their loyalty program existed as a disconnected experience, and they lacked an optimized e-commerce solution for direct sales.

For brokers and retail partners, their sales resource portal lacked the comprehensive product information and sales tools needed to effectively place Swaggerty’s products in grocery stores.

And their careers site was inefficient, hampering recruitment efforts.

Most critically, these disconnected platforms operated in silos, preventing Swaggerty’s from creating cohesive experiences or gathering unified analytics across their consumer and retail channels. This fragmented approach was undermining growth opportunities in both markets and creating inefficiencies in digital resource management.

Plan Left implemented a strategic digital ecosystem that addressed both consumer and broker needs.

For consumer engagement, we rebuilt their main website with modern functionality that effectively showcases products and tells their brand story. We optimized their loyalty program to better integrate with their main site, reinforcing customer relationships. Their Shopify store was updated for direct consumer sales and developed an engaging newsletter program to maintain brand presence.

For broker relationships, we developed a comprehensive sales resource portal that equips partners with detailed product information and sales tools needed to successfully place Swaggerty’s products in retail environments.

An efficient careers site was created to streamline the application process for potential employees.

Throughout all platforms, we implemented unified analytics to provide Swaggerty’s with comprehensive visibility into both consumer and retail partner engagement.