JTE Solar Sees 21% Increase in Direct Traffic
JTE Solar PPC Marketing Triumph with Plan Left
After months of declining metrics due to decreased marketing budget, Plan Left successfully enhanced JTE Solar’s website traffic, engagement, and lead quality, demonstrating a remarkable marketing turnaround. Here’s how we did it.
JTE Solar asked for better traffic, and Plan Left delivered.
When JTE Solar paused all digital advertising efforts to save money, they didn’t expect sessions, new users, and page views to rapidly decline. Worse, quality traffic was difficult to discern from bots.
88%
Y-o-Y boost in mobile engagement.
6.4%
Google Search ad CTR, more than double the industry average.
Before We Started
When JTE Solar paused all digital advertising efforts to save money, they didn’t expect sessions, new users, and page views to rapidly decline. Worse, quality traffic was difficult to discern from bots.
After We Were Done
Despite the year-over-year (YoY) loss in sessions, new users, and views, the month-over-month (MoM) numbers have grown steadily between Jan. 1 and Apr. 30 this year.
Not only have impressions and CTR increased over the past few months, but they’re also up from a year ago, an excellent result for such recently relaunched campaigns. The average CTR for Google Search ads is 3.17%, and our lowest CTR for this client is 4.67%. JTE Solar’s highest campaign CTR is 6.4%.
Organic and direct traffic are quickly building momentum, with direct traffic up by 21% in MoM. Engagement is up by 55%. Mobile engagement has been boosted by 88% YoY.
PPC Campaigns and SEO
Cutting your marketing budget can have devastating effects on your bottom line. Fortunately, a series of Google Search ads helped quickly boost organic search results due to the perception that a brand is trustworthy when searchers see two results on the first page of search engine results.
The Problem
JTE Solar paused its marketing activities in January of 2022, bringing all campaigns to a halt. Basic metrics like sessions, new users, and page views rapidly declined. Most of the previous year’s traffic was bots, so JTE Solar needed increased traffic with quality leads. That’s where Plan Left came in.
The Plan
Plan Left’s solution was a series of PPC campaigns to drive quality traffic and engagement to JTE Solar’s website. We settled on Google Search ad campaigns versus display ads to achieve a higher click-through rate (CTR).
These ads were implemented beginning Jan. 1, 2023, focusing on JTE’s solar energy solutions. We targeted more long-tail keywords to push past the competition JTE Solar faced in the past.
The Results
Quality organic and direct traffic is quickly building momentum, with increased engagement and strong leads as a result.
The Plan Left Advantage
Ready to Skyrocket Your Website Traffic and Attract Quality Leads?
What we did for JTE Solar, we can do for you.
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