Engagement Rises 131% Higher Than Industry Average for Legal Services of Alabama

Case Study

Plan Left Expanded Access to Legal Aid by Connecting AI Support Tools to Their Website

A powerful tool sat disconnected from their website. Seamless integration made legal aid truly accessible.

A

WCAG level

92%

Hosting Performance Sitespeed

+70%

AVG User Session vs Industry Standards

Before We Started

Legal Services of Alabama (LSA), the largest legal nonprofit serving Alabama, had developed an innovative AI-powered questionnaire tool designed to guide vulnerable residents to appropriate legal resources.

But the tool was disconnected from their public-facing website, creating a gap in resource access for the people who needed their services most.

Without an easy integration between their AI tool and their website, LSA was unable to fully make use of their investment in technology.

Additionally, their website lacked critical analytics and tracking components that would help them measure user engagement with their services and solutions.

After We Were Done

Following Plan Left’s strategic fixes, Legal Services of Alabama successfully bridged the gap between their innovative AI technology and the Alabama residents who depend on their services.

Their website transformed into an engaging, user-centric platform that effectively connects vulnerable populations with vital legal resources.

The seamless integration of their AI-powered questionnaire now guides users through an intuitive process that matches their legal needs with appropriate resources and information.

AI Integration & Website Development

Plan Left created a seamless interface between Legal Services of Alabama’s existing AI questionnaire tool and their website, developing a user-friendly system that makes sophisticated legal guidance accessible to all Alabama residents while implementing comprehensive analytics to measure impact.

The Problem

Legal Services of Alabama faced several challenges in delivering their services digitally.

Their innovative AI questionnaire tool existed but lacked proper integration with their public-facing website. Without this integration, vulnerable Alabama residents couldn’t easily access the guidance the tool was designed to provide.

Their website also lacked robust analytics and tracking capabilities, making it impossible to measure user engagement or optimize the experience.

As a nonprofit with limited resources, they needed a cost-effective solution that would maximize the impact of their existing technology investment. The complex nature of legal information required a thoughtful user experience that could guide users with varying levels of technical and legal literacy.

Plan Left’s experience in both marketing and accessible design, as well as their willingness to hear and understand client needs, are outstanding. Matt and his colleagues helped my organization to build an accessibility-minded, search-optimized, and brand-integrated WordPress site as part of an ambitious NLP-driven public aid search service. They paid careful attention to the needs and circumstances of our project, offered well-tailored and highly insightful proposals, and carried out their work with professionalism and commendable, consistent quality.

-Legal Services Alabama

The Plan

To complete our comprehensive digital strategy for Legal Services of Alabama, we created a seamless interface between their existing AI questionnaire tool and their website, ensuring users could easily access and navigate the resource.

The user experience was optimized specifically for vulnerable populations who may have limited technical literacy or access challenges. We designed the interface to guide users naturally through the AI questionnaire process, ensuring they would receive appropriate legal resources based on their specific situation.

Additionally, we implemented a responsive design that works across all devices, recognizing that many users in underserved communities may rely on mobile devices for internet access.

Finally, we provided training to LSA staff on managing the new system and interpreting engagement data.

The Results

Within eight months of launching the integration, Legal Services of Alabama’s AI tool has already delivered exceptional results.

Users now spend over 2 minutes on average engaging with the website — a remarkable metric that significantly exceeds the legal industry average of 52 seconds. This 131% higher-than-industry-average engagement demonstrates that users are finding relevant, valuable content that addresses their legal needs.

The successful AI tool integration has created a sustainable digital resource that extends LSA’s reach across Alabama.

LSA now has complete visibility into how users interact with their resources, allowing for continuous improvement based on real user behavior. The organization can now make data-driven decisions about resource allocation and content development, maximizing the impact of their limited nonprofit resources.

The Plan Left Advantage

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WordPress Development

WordPress makes search engine optimization easy and gives the ability to extend your website’s functionality beyond the usual themes with existing or custom plug-ins.

Content Marketing

With content marketing, Plan Left helps bring more traffic to your website, generate leads, and establish your brand as an authority in your industry.

SEO

With high-quality content and targeted keywords, we help you build credibility and improve your website’s visibility in search results to attract more traffic.

Custom App Development

With the right app, you can tap into the growing base of smartphone and tablet users, provide a dedicated and optimized experience for customers, and generate revenue directly from the app.

If you’ve invested in technology that isn’t reaching the people who need it, let’s talk about making it accessible and measurable.