Color has a powerful psychological impact, and that phenomenon can and should be used to evoke reactions from your customers. Good design is good design, even in black and white. Colors are the catalyst to the emotions and can take your brand to the next level.
Thousands of blogs and infographics are available, with information to help you get started. This particular infographic packs a lot of knowledge in a relatively short image, so it’s a great introduction. Your goal is to choose a color that evokes the proper emotion from your customers while also avoiding colors a majority of your competitors use. When you’re ready to develop your brand standards, we’re here to help.