
Color has a powerful psychological impact, and that phenomenon can and should be used to evoke reactions from your customers. Good design is good design, even in black and white. Colors are the catalyst to the emotions and can take your brand to the next level.
Thousands of blogs and infographics are available, with information to help you get started. This particular infographic packs a lot of knowledge in a relatively short image, so it’s a great introduction. Your goal is to choose a color that evokes the proper emotion from your customers while also avoiding colors a majority of your competitors use. When you’re ready to develop your brand standards, we’re here to help.
Explore Latest Posts
Building a Marketing Strategy That Doesn't Require the CEO's Daily Involvement You built your business through hustle, and marketing was ... read more
February 4, 2026
How to Evaluate a Marketing Agency When You've Been Burned Before Getting burned by a marketing agency leaves more than ... read more
January 28, 2026
Breaking the $5M Revenue Ceiling: Marketing Strategies for Mid-Sized Companies The $5 million revenue mark represents one of the most ... read more
January 21, 2026
Essential Strategies for Entrepreneurs
Get Actionable Business Insights & Marketing Tips
Our newsletter delivers real-world strategies from entrepreneurs who’ve been exactly where you are.
Sign up now for:
- Actionable growth strategies that work
- Insider tactics for attracting top talent
- Real-world case studies from successful founders
- Emerging tech trends that drive innovation
- Pragmatic marketing approaches for visionary leaders





