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How Often Should You Update Your Buyer Personas? Updating your buyer personas at least once a year is ... read more

Google’s Danny Sullivan speaks out on what to focus on if your website still hasn’t recovered from the ... read more

Humor has become a powerful tool in marketing over the years, with brands recognizing its ability to engage ... read more

Google’s August Core update is still rolling out, Google confirms core updates impact AI Overviews, and the new ... read more

Customer loyalty programs offer brand benefits that outweigh the initial implementation costs and effort. While building out a ... read more

Branded search is now a Google patent. If you’ve been with Plan Left for awhile, you’ve heard us ... read more

I won’t lie—it’s been a busy week for digital marketing news. From a judge ruling that Google is ... read more

AI-powered search engines like ChatGPT Search and Perplexity.ai are changing how we search the internet, while Google cautions ... read more

As AI Overviews decrease, the urgency around generative engine optimization builds. Plus, Google is keeping cookies, answers whether ... read more