30 Questions You Must Ask Before Designing a New Website

Business Goals & Strategy

1. What are the primary business objectives you want your website to accomplish? (e.g., lead generation, direct sales, brand awareness)

• • Aligning your website with clear business objectives ensures every design decision supports your growth strategy rather than just creating an attractive but ineffective online presence.

2. How will you measure the success of your website? What specific metrics matter most to your growth strategy?

• • Establishing concrete success metrics upfront allows you to design with those outcomes in mind and create a data-driven foundation for continuous improvement.

3. How does this website fit into your overall business scaling plan for the next 1-3 years?

• • Building with future growth in mind prevents costly redesigns and ensures your website can evolve alongside your expanding business needs and markets.

4. Which specific markets or customer segments are you targeting with this website?

• • Knowing exactly who you’re designing for enables targeted messaging that resonates with decision-makers rather than trying to appeal to everyone and connecting with no one.

5. What unique value proposition should be immediately clear to visitors?

• • Communicating your distinctive value within seconds of a visitor arriving determines whether they’ll engage further or bounce to a competitor’s site.

Customer Experience

6. What specific actions do you want visitors to take when they visit your site?

• • Clarifying desired user actions helps prioritize design elements that guide visitors toward conversion rather than creating distractions that dilute results.

7. What are the top 3-5 questions your ideal customers typically ask before deciding to work with you?

• • Knowing what’s weighing on your customers’ minds as they’re comparing you to competitors helps you decide how best to showcase your services and address objections proactively.

8. How will your website demonstrate your expertise and build trust with potential clients?

• • Establishing credibility through thoughtful content strategy transforms your website from a digital brochure into a powerful trust-building tool that overcomes skepticism.

9. What content will address your customers’ objections about working with a company like yours?

• • Anticipating and addressing common objections through strategic content removes barriers to conversion and shortens the sales cycle for growth-focused entrepreneurs.

10. How will your website experience reflect your company’s values and quality standards?

• • A website that embodies your brand values creates emotional connections with visitors and signals what it’s like to work with your company before they ever contact you.

Technical Considerations

11. What features or functionality are essential for your business operations? (e.g., appointment scheduling, e-commerce, customer portal)

• • Identifying must-have functionality early prevents scope creep and ensures your website serves as an operational asset rather than just a marketing tool.

12. How will you ensure your website performs well on all devices, especially mobile?

• • Mobile optimization is no longer optional—it’s essential for reaching busy decision-makers who increasingly research and make purchasing decisions on their phones.

13. What integrations with existing business systems (CRM, email marketing, etc.) are needed?

• • Proper system integration eliminates data silos and creates efficiency that allows you to scale operations without proportionally increasing administrative overhead.

14. How will you maintain website security and protect customer data?

• • Security breaches can devastate customer trust and company reputation, making proactive security planning a fundamental business protection strategy.

15. What is your plan for website maintenance and updates as your business scales?

• • Planning for ongoing maintenance prevents your site from becoming outdated and ensures it continues to support your evolving business needs without unexpected costs.

Content Strategy

16. How will your content showcase your industry expertise and thought leadership?

• • Strategic content positioning establishes your authority in the market and attracts clients who value expertise over competing solely on price.

17. What types of content will best engage your target audience? (case studies, videos, blog posts)

• • Different content formats serve different purposes in the buyer journey, making format selection crucial for engaging prospects at various decision stages.

18. How will you organize your content to create a logical user journey from awareness to decision?

• • Thoughtful content architecture guides prospects through a strategic path that answers their questions at each stage while moving them closer to conversion.

19. What calls-to-action will you include throughout the site to convert visitors?

• • Effective CTAs transform passive browsers into active prospects by providing clear next steps that advance the relationship with minimal friction.

20. How will you ensure your content remains fresh and relevant as your business evolves?

• • Content that becomes stale signals to visitors that your business may be equally behind-the-times, making content maintenance an ongoing business priority.

Competitive Positioning

21. How does your current website compare to your top competitors?

• • Understanding competitive positioning helps you identify opportunities to differentiate rather than creating a website that blends in with industry sameness.

22. What unique elements will help your website stand out in your industry?

• • Strategic differentiation in design and functionality helps you capture attention in crowded markets where most websites look and function similarly.

23. How will your visual design reflect your brand personality while appealing to your target audience?

• • Visual design creates immediate emotional impressions that either attract or repel your ideal clients before they even read your content.

24. What competitor weaknesses can your website address to gain market advantage?

• • Identifying gaps in competitor offerings allows you to position your business as the solution to industry problems that others aren’t adequately addressing.

25. How will your website communicate your company’s unique approach and methodology?

• • Showcasing your distinctive process builds perceived value and helps prospects understand why your solution commands premium pricing.

Growth & Scalability

26. How will your website support your talent acquisition strategy as you grow?

• • A website that attracts not just clients but also potential team members becomes a valuable recruiting tool as you face the challenge of building your team.

27. What website analytics will you track to inform ongoing business decisions?

• • Identifying key performance indicators before launch ensures you’ll collect actionable data that drives strategic business decisions rather than vanity metrics.

28. How will you capture visitor information to build your marketing database?

• • Strategic lead capture mechanisms transform anonymous traffic into business opportunities and build marketing assets that support long-term growth.

29. What automation can you implement to reduce manual processes as you scale?

• • Automation built into your website design eliminates repetitive tasks that would otherwise multiply as you grow, allowing your team to focus on high-value activities.

30. How will your website evolve as you expand into new markets or product lines?

• • Building with expansion in mind creates a flexible digital foundation that can grow alongside your business without requiring complete redesigns at each growth stage.