U.S. Pest Protection’s New Website and SEO content Creates 150% Increase in Organic Traffic

U.S. Pest Protection was at a critical juncture in their business growth. As a family-owned pest control company with a strong reputation for quality service, they were ready to expand their market reach but found their digital presence holding them back.

Their website was essentially a digital business card rather than a growth engine, failing to generate meaningful leads or properly represent their service excellence. The company’s leadership recognized the need for change but needed to remain focused on their core business operations rather than becoming digital marketing experts.

With competitors increasingly dominating online searches and customer acquisition channels, U.S. Pest risked losing market share despite their superior service quality. They approached Plan Left seeking a partner who could transform their digital foundation while they maintained their focus on operational excellence.

U.S. Pest Protection now presents a digital presence that properly reflects their market leadership and service excellence. Their online assets have transformed from a business liability into a powerful customer acquisition channel, effectively communicating their professionalism and expertise to potential clients.

With improved visibility in local searches, they’re connecting with customers actively seeking pest control solutions, expanding their market reach without diverting focus from their core service operations.

Their digital foundation now supports rather than hinders their growth objectives, positioning them competitively in an increasingly digital marketplace. The company leadership can now focus on what they do best-delivering exceptional pest control services-while their website and digital channels efficiently generate new business opportunities.

By implementing a comprehensive digital transformation with technical optimization, professional redesign, and strategic content planning, Plan Left elevated U.S. Pest’s online presence from a technical liability into a powerful lead generation engine, resulting in dramatic organic traffic growth and strengthened market positioning in the competitive pest control industry.

U.S. Pest Protection faced significant technical challenges with their website that undermined their online presence and business growth. Their existing site suffered from numerous errors that affected both user experience and search visibility, preventing potential customers from finding and engaging with their services.

As a family-owned operation focused on delivering exceptional pest control, they lacked the specialized technical expertise needed to identify and address these issues.

Without proper local SEO optimization, they were missing opportunities to connect with customers in their service areas searching for pest solutions. Additionally, their website’s outdated design and lack of strategic content failed to communicate their professionalism and expertise.

Plan Left began with comprehensive WordPress and SEO audits to identify all technical issues affecting U.S. Pest Protection’s performance. At the same time, we established their Google Business Profile to immediately start building local visibility.

Our team executed a complete website redesign with a modern aesthetic that properly reflected their professional services while improving user experience.

Each page received comprehensive SEO optimization targeting high-value search terms in the pest control industry.

We migrated the site to Business Class Hosting for enhanced security and performance, and developed a year-long social media content calendar aligned with seasonal pest control needs and business objectives.