Revival Home’s Optimized Digital Presence Boosts Revenue by 30%

Case Study

Adwords and Targeted Email Marketing Created Traffic and Revenue Increase in the Luxury Home Furnishings Space

Their BigCommerce site wasn’t performing like their showroom. Strategic optimization bridged that gap.

44%

increase in Total Users

24%

increase in Sessions

266%

Increase in Adword Checkouts

Before We Started

Revival Home is a high-end furniture and antiques retailer that was struggling to effectively reach their target market despite offering an exceptional collection of luxury furnishings.

Their existing digital presence failed to reflect the premium nature of their curated antiques, vintage pieces, and high-quality home furnishings that appealed to wealthy clients and interior designers.

Their website underperformed in terms of visibility and functionality, with poor search rankings and user experience issues that prevented effective showcasing of their premium inventory. Additionally, digital ads lacked strategic focus, failing to reach affluent consumers and interior design professionals.

Without a cohesive email marketing strategy, they were missing opportunities to nurture relationships with existing clients and showcase new acquisitions.

After We Were Done

Revival Home now has an optimized BigCommerce website that provides an elegant showcase for their high-end antiques, vintage pieces, and curated home furnishings, with significantly improved performance and visibility in search results.

Strategic Adwords campaigns now connect them with affluent consumers and interior designers actively searching for premium furnishings, while their targeted email newsletter maintains consistent engagement with their high-value clientele.

This enhanced digital foundation has not only expanded their market reach beyond their physical location but has directly contributed to significant business growth, with year-over-year traffic increases translating into substantial revenue gains for their premium furnishings business.

Digital Marketing & E-Commerce Development

By implementing a comprehensive luxury-focused digital strategy, including significant performance improvements to their existing BigCommerce website, precision-targeted Adwords campaigns, and an exclusive email newsletter program, Plan Left transformed Revival Home’s digital presence to authentically reflect their premium offerings, resulting in a 17% increase in qualified traffic and over 30% growth in revenue from affluent clientele.

The Problem

Previously, Revival Home’s BigCommerce website suffered from performance issues, poor search visibility, and user experience problems.

The site’s technical limitations made it difficult for potential clients to discover their unique antiques and luxury pieces, while slow loading times and navigation challenges created friction in the customer journey.

Their previous digital marketing efforts were unfocused, failing to specifically target the high-net-worth individuals and design professionals who comprised their ideal customer base.

Without a cohesive digital strategy that spoke to their target audience, Revival Home was missing opportunities to expand their market reach beyond their physical showroom and connect with qualified prospects actively searching for premium home furnishings.

The Plan

Plan Left developed a comprehensive luxury-focused digital strategy for Revival Home, beginning with significant optimization of their existing website. We implemented technical improvements to enhance site speed, search visibility, and overall performance, while refining the user experience to better showcase their premium collections.

For their digital ads, we created targeted Adwords campaigns focused on reaching affluent consumers and interior designers. Our keyword strategy centered on high-intent, luxury-focused search terms used by their ideal clientele.

To nurture relationships with existing customers and prospects, we developed an exclusive email newsletter program featuring new arrivals, curated collections, and design inspiration.

The Results

Revival Home’s optimized digital foundation generated a 17% increase in year-over-year website traffic, connecting them with significantly more qualified prospects interested in their premium offerings.

This enhanced digital presence contributed to substantial business growth, with revenue increasing by over 30% compared to the previous year.

The optimized BigCommerce website now serves as a proper showcase for their high-end furnishings, while the targeted Adwords campaigns consistently deliver qualified leads actively searching for premium home décor.

The exclusive email newsletter maintains ongoing engagement with high-value customers, driving repeat business and referrals.

These improvements have transformed Revival Home’s digital presence from an underperforming asset into a powerful revenue driver, establishing a sustainable competitive advantage in the high-end home décor market and creating a foundation for continued growth.

The Plan Left Advantage

Adwords

Plan Left puts your business at the top of search results where customers are looking. We create Google Adwords campaigns that bring in quality visitors, stay within your budget, and deliver better results than your competitors.

Email Newsletters

Transform your subscriber list into a powerful marketing channel with engaging email newsletters that build trust and drive sales. We create content that keeps your audience connected, nurtures relationships, and turns casual readers into loyal customers.

BigCommerce Website

Plan Left creates BigCommerce websites that look great and work even better. We build online stores that are easy to use, help you sell more, and can grow alongside your business.

SEO

With high-quality content and targeted keywords, we help you build credibility and improve your website’s visibility in search results to attract more traffic.

If your e-commerce site isn’t converting like it should or your ads aren’t reaching the right buyers, let’s talk about optimizing your digital strategy.