Iris Networks Sees 1,800% Traffic Growth

Case Study

Plan Left Fixed This Telecommunications Provider’s Digital Blind Spot with a New Website and Revamped Web Presence

Complete loss of website control left them operating blind. Plan Left rebuilt their digital foundation from scratch.

44%

Increase in Total Users

24%

Increase in Web Sessions

266%

Increase in Adword Checkouts

Before We Started

Iris Networks, a telecommunications service provider, approached Plan Left with a significant challenge: they had lost control over their original website and lacked access to critical analytics data.

This digital blind spot prevented them from understanding their online performance, tracking user behavior, or measuring the effectiveness of their marketing efforts.

Without visibility into how their carrier solutions were performing online, Iris Networks was missing valuable opportunities to connect with potential clients and optimize their digital strategy.

After We Were Done

Following Plan Left’s comprehensive digital transformation, Iris Networks gained complete control over their web presence with full access to robust analytics and performance data.

Their revitalized website became a powerful business asset, driving a remarkable increase in overall traffic and dramatically improving visibility for their core service offerings.

The telecommunications provider now has the insights and tools needed to make data-driven decisions, understand their audience behavior, and continuously optimize their digital strategy.

Most importantly, their carrier solutions — the heart of their business — have experienced unprecedented online visibility, creating new opportunities for business growth and market expansion.

Website Development & Analytics Implementation

Plan Left rebuilt Iris Networks’ web presence from the ground up, implementing a comprehensive digital infrastructure that provided full visibility and control while enhancing the user experience to showcase their telecommunications expertise.

The Problem

Iris Networks faced multiple critical challenges with their digital presence. They had no administrative control over their existing website, making updates impossible and leaving them unable to respond to market changes or business developments.

The absence of analytics meant they were operating in the dark, with no visibility into website performance, user behavior, or conversion metrics.

Their primary service offering — carrier solutions — was underperforming dramatically, receiving only 2,100 pageviews annually.

Without proper tracking tools, they couldn’t measure search visibility or understand how potential customers were finding (or not finding) their services online.

Additionally, their contact management system was inadequate, preventing them from effectively nurturing leads generated through their website.

The Plan

Plan Left implemented a strategic digital transformation for Iris Networks, beginning with building a completely new website that maintained brand consistency while improving user experience and technical performance.

With their new site, we established a comprehensive analytics infrastructure including Google Analytics, Google Search Console, and Google Tag Manager for complete visibility into site performance.

Plan Left implemented a sophisticated contact management system with lead nurturing capabilities, and created custom reporting dashboards to provide insights on their digital performance.

Finally, we trained the Iris Networks team on managing their new digital assets and interpreting performance data.

The Results

The transformation of Iris Networks’ digital presence delivered exceptional results.

Year over year, Iris saw an overall website traffic surge from 9,800 to 49,000 users — a dramatic 397% increase.

Visibility for their primary pages exploded from 2,100 to 39,800 pageviews, representing an 1,800% growth in exposure for their primary service offering. Search impression visibility increased by 10%, improving their organic discovery potential.

Iris Networks now has complete control over their digital assets and full analytics visibility, which brings data into their marketing decisions. Their enhanced contact management capabilities improved lead tracking and nurturing, creating a more effective sales pipeline.

The Plan Left Advantage

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WordPress Development

WordPress makes search engine optimization easy and gives the ability to extend your website’s functionality beyond the usual themes with existing or custom plug-ins.

Content Marketing

With content marketing, Plan Left helps bring more traffic to your website, generate leads, and establish your brand as an authority in your industry.

SEO

With high-quality content and targeted keywords, we help you build credibility and improve your website’s visibility in search results to attract more traffic.

Hosting

Plan Left promises hosting reliability that’s also virtually hack-proof. You won’t find this level of security and personal attention anywhere else.

Operating without website access or analytics data? We can build you a digital presence you actually own and understand.